feeding supplies
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$5.20–$73.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 6% kills the launch gate
Avg price
Good$14.37avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,172.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 199K searches
Competition
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
76
Top-5 brand share
50%
Open market
47%
- Eascrozn22%
- PandaEar12%
- Munchkin7%
- Momcozy5%
- Itzy Ritzy4%
- WeeSprout3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 70 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eascrozn Baby Feeding Set 2 Pack Silicone Divided Suction Plates for Baby 2 Pack Spoons and Forks Set BPA Free Baby Led Weaning Supplies for Toddler Utensils
Eascrozn$9.754.7★1,665 rev
PandaEar 3 Pack Baby Bowls with Suction| Stay Put Silicone Food Bowl for Babies Kids Toddlers Infants| Food Grade Soft Safe BPA-Free Silicone (Multi-Color)
PandaEar$9.864.4★5,901 rev
Eascrozn Toddler Utensils 6 Pack kids Silverware Set with Silicone Handle 18/8 Stainless Steel Children Safe Forks and Spoons Dishwasher Safe
Eascrozn$7.664.8★3,254 rev
Itzy Ritzy Toddler Snack Cup - Spill-Proof Snack Cup for Toddlers with Soft Silicone Lid for Easy Food Access - Easy-To-Hold Kids Snacks Container With Handles - Ideal for 12 months & Up (Strawberry)
Itzy Ritzy$7.284.7★1,168 rev
Momcozy Baby Pouch Holder No Squeeze Baby Food & Juice Box Holder Mess-Free Easy Grip for Self-Feeding BPA-Free & DEHP-Free Must-Have for Babies Green
Momcozy$9.714.5★2,504 rev
Newest
by launch date
DRKIO 8-Piece Silicone Baby Spoons - Infant Spoons First Stage Self Feeding Baby Led Weaning Supplies Toddler Training Utensils Soft Chewable-Tip BPA-Free Dishwasher Safe Boil-proof
DRKIO$6.90163 rev
JELLDJK Silicone Baby Feeding Set 9 Pcs Spill-Proof Suction Plate Bowl Bib Silicone spoon&forks Wooden Spoons&forks Training cup with straw and Sippy Cup Baby Eating Utensils (Green)
JELLDJK$17.64253 rev
JELLDJK 24 PCS Silicone Baby Feeding Set Baby Led Weaning Supplies Includes Suction Bowls and Divided Plates Adjustable Silicone Bib Spoons&forks Training cup with straw (Green+Brown+Beige)
JELLDJK$36.46110 rev
2 Pack Snack Cups for Toddlers Spill Proof - Detachable Stainless Steel Toddler Snack Cups with Silicone Lids & Handles - Dishwasher Safe Snack Container for Mess-Free SnackingBlue-purple and Green)
Daximo$10.07364 rev
CIVARUA KIDS 3-Pack Waterproof Baby Bibs for Eating - Mess Proof Lightweight Toddler Feeding Bibs with Large Food Catcher Food-Grade Baby Eating Essentials Easy to Put On & Clean(Black Cherkerd)
CIVARUA KIDS$8.54416 rev
Trending
90-day click momentum2 Pack Snack Cups for Toddlers Spill Proof - Detachable Stainless Steel Toddler Snack Cups with Silicone Lids & Handles - Dishwasher Safe Snack Container for Mess-Free SnackingBlue-purple and Green)
Daximo$10.074.6★
Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size
Momcozy$41.194.3★
Organic Nursing Pads - 14 Washable Breast Pads for Breastfeeding Wash Bag Viscose Derived from Bamboo Reusable Nipple Covers for Breastfeeding Essentials Soft & Absorbent (Neutrals L 5)
KeaBabies$16.234.6★
Hstyle Baby Sock Shoes Toddler Walking Shoes Infant Non-Slip Slippers Soft Rubber Sole Sneakers for Baby Boys Girls 12-18 Months Grey
Hstyle$6.944.5★
Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size
Silverette$59.644.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.Peak months: Jul, Sep · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality cups”
“Cleans easily”
“Easy to clean”
“I really like the size”
“Never leaks”
“they are affordable”
“durable material”
“Color is accurate”
“They are perfect for feeding”
“As pictured”
What buyers complain about
“Not Leak proof”
“Not easy to use”
“HARD TO CLEAN”
“Size runs small”
“Do not stick well at all”
“Breaks easily”
“Awful quality”
“Did not work”
“Waste of money”
“So flimsy”