evenflo nipples
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.49avg listing price — sweet spot $15–$100
Market size
Great$1.5M$1.5M/yr · 863K searches
Price range
Great$8.65–$56.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,295avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay5.1%return rate — above 6% kills the launch gate
Growth
Bad-29.2%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
26
Top-5 brand share
100%
Open market
0%
- Evenflo100%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Evenflo Feeding Piece of 6 Balance Plus Wide Neck Nipples for The Balance Plus Wide Neck Baby Bottles 0 Months and Up
Evenflo$11.794.6★994 rev
Evenflo Feeding Balance + Wide Neck BPA-Free Silicone Medium Flow Baby Bottle Nipple - 3 Months+ 6ct
Evenflo$9.244.6★1,674 rev
Evenflo Feeding Premium Proflo Venting Balance Plus Wide Neck Baby Newborn and Infant Bottles - Developed by Pediatric Feeding Specialists - 5 Ounce (Pack of 6)
Evenflo$21.334.6★1,972 rev
Evenflo Feeding Premium Proflo Venting Balance Plus Wide Neck Baby Newborn and Infant Bottles - Helps Reduce Colic - 9 Ounce (Pack of 6)
Evenflo$21.794.6★2,524 rev
Evenflo Balance Plus Standard Neck Nipples for use with Evenflo Balance Plus Standard Neck Bottles Medium Flow for 3 Months and up 6-Pack
Evenflo$8.654.5★818 rev
Newest
by launch date
Evenflo Balance+ Glass Wide Neck Baby Bottles Clear 6 fl oz 6 Pack
Evenflo$56.8022 rev
Evenflo Feeding Piece of 6 Balance Plus Wide Neck Nipples for The Balance Plus Wide Neck Baby Bottles 0 Months and Up
Evenflo$11.79994 rev
Evenflo Feeding Balance + Wide Neck BPA-Free Silicone Medium Flow Baby Bottle Nipple - 3 Months+ 6ct
Evenflo$9.241,674 rev
Evenflo Balance Plus Standard Neck Nipples for use with Evenflo Balance Plus Standard Neck Bottles Medium Flow for 3 Months and up 6-Pack
Evenflo$8.65818 rev
Evenflo Feeding Premium Proflo Venting Balance Plus Standard Neck Baby Newborn and Infant Bottles - Developed by Pediatric Feeding Specialists - 4 Ounce (Pack of 6)
Evenflo$24.071,511 rev
Trending
90-day click momentumEvenflo Balance+ Glass Wide Neck Baby Bottles Clear 6 fl oz 6 Pack
Evenflo$56.804.4★
Evenflo Feeding Balance + Wide Neck BPA-Free Silicone Medium Flow Baby Bottle Nipple - 3 Months+ 6ct
Evenflo$9.244.6★
Evenflo Feeding Balance Plus Wide Neck Nipples for The Balance Plus Wide Neck Baby Bottles - Helps Reduce Colic - Fast Flow/X-Cut 8 Months and Up (Pack of 2)
Evenflo$11.004.4★
Evenflo Feeding Premium Proflo Venting Balance Plus Standard Neck Baby Newborn and Infant Bottles - Developed by Pediatric Feeding Specialists - 9 Ounce (Pack of 6)
Evenflo$19.704.5★
Evenflo Feeding Piece of 6 Balance Plus Wide Neck Nipples for The Balance Plus Wide Neck Baby Bottles 0 Months and Up
Evenflo$11.794.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.2% search growth over the last 90 days.Peak months: Feb, Aug · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Breastfeeding friendly”
“Overall great bottle”
“they dont leak”
“Easy to Clean”
“Worth it”
“Easy for baby to latch”
“fit Avent bottles”
“make feeding more comfortable”
“They work as advertised”
“Easy to use”
What buyers complain about
“Bottles leak like crazy”
“Nothing works”
“As you can see the original cap doesnt quite fit them”
“these particular bottles felt like a cheaper quality than the wide version”
“Sent dirty used bottles”
“usually takes several attempts”
“Ended up returning them they made my baby choke various times”
“Bottles didnt work for our infant”
“often looks like hes choking while feeding”
“Collapsing nipple”