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51

emf blanket

Worth a look

Shows a thin review moat (243 avg reviews), but soft demand (-35.0% this quarter) keeps it on the watch list.

Market size 43Growth 8Conversion 33Competition 67Returns 49Price range 15Avg price 87Brand share 76Review moat 88Quality gap 81

Review moat

Great243.43

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$66.24

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.1%

return rate — above 6% kills the launch gate

Market size

Okay$228K

$228K/yr · 129K searches

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Price range

Bad$12.50–$580.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-35.0%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

26

Top-5 brand share

59%

Open market

35%

  • Golden Kocoon14%
  • TANG SMALL FISH13%
  • STARLENGET12%
  • LAZTZQ11%
  • Preboun8%
  • Babe Jellyeet6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$9K8%$18K12%$27K16%$37K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 37 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.0% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money11%

“A worthy investment”

Advertised Vs Actual Product10%

“it is exactly as described”

Quality-Overall9%

“Great quality and easy to work with”

Ease Of Use8%

“Easy to use”

Size-Overall7%

“good size”

Material Quality5%

“The material feels surprisingly high quality, durable, and lightweight, making it easy to drape over my legs or fold up into my laptop bag for travel”

Weight Light5%

“It is a perfect light weight liner for all kinds of electronics cases”

Warmth5%

“Super soft and warm”

Soft Feel4%

“It comes with a case with a smooth. no struggle”

Efficiency4%

“Works Well”

What buyers complain about

Functionality-Overall29%

“Cuts EMPs instantly”

Size-Overall10%

“very small”

Material Quality9%

“Very poor material”

Value For Money6%

“too expensive for a regular blanket”

Thickness5%

“this was 4 layers thick”

Connectivity-Overall5%

“Blocks 5g and wifi signals”

Quality-Overall5%

“Poor quality”

Advertised Vs Actual Product4%

“Product doesnt work as advertised”

Smell2%

“Smells”

Ease Of Cleaning2%

“Not clean”

Top return reasons

Functionality-Overall28%
Size-Overall22%
Material Quality16%
Advertised Vs Actual Product10%
Value For Money3%
Thin3%
Defective Material/Parts2%
Adhesion/Stickiness2%
Quality-Overall2%
Smell2%