elmo cup
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 6% kills the launch gate
Avg price
Great$15.88avg listing price — sweet spot $15–$100
Price range
Good$8.21–$22.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$148K$148K/yr · 215K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,569.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-29.4%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
16
Top-5 brand share
98%
Open market
1%
- Zak Designs43%
- Simple Modern27%
- NUK20%
- Sesame Street5%
- Skip Hop2%
- CHENGU2%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zak Designs Sesame Street Kelso Toddler Tumblers For Travel or At Home 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Elmo and Cookie Monster)
Zak Designs$18.824.6★31,471 rev
Zak Designs Sesame Street Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set (Elmo & Friends)
Zak Designs$15.204.6★19,090 rev
Zak Designs Sesame Street Kelso Toddler Cups For Travel or At Home 12oz Vacuum Insulated Stainless Steel Sippy Cup With Leak-Proof Design is Perfect For Kids (Elmo)
Zak Designs$15.814.6★3,749 rev
Simple Modern Sesame Street Kids Water Bottle with Straw Lid | 14oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Elmo Says
Simple Modern$22.014.5★12,431 rev
NUK Sesame Street Hard Spout Cup 10 Oz 2 Pack BPA Free Spill Proof Sippy Cup
NUK$8.214.7★12,194 rev
Newest
by launch dateZak Designs Sesame Street Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set (Elmo & Friends)
Zak Designs$15.2019,090 rev
NUK First Choice Elmo Active Cup 2.0 10 oz. Soft Spout Sippy Cup with On-The-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack
NUK$13.873,930 rev
NUK First Choice Sesame Street Active Hard Spout Straw Cup 2.0 10 oz. Sippy Cup with On-the-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack
NUK$8.5012,194 rev
Simple Modern Sesame Street Kids Tritan Plastic Summit Water Bottle | 12 oz BPA-Free Cup with Covered Leak Proof Straw Lid for Boys Girls Toddlers | Elmo Says
Simple Modern$15.132,713 rev
Simple Modern Sesame Street Kids Water Bottle with Straw Lid | 14oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Elmo Says
Simple Modern$22.0112,431 rev
Trending
90-day click momentum
Sesame Street Elmo and Friends Boys 2 Pack Tank Top for Infant and Toddler Kids Red
Sesame Street$17.974.8★
Zak Designs Sesame Street Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set (Elmo & Friends)
Zak Designs$15.204.6★
Sesame Street Clog Sandals with Backstrap - Open Toe Slides for Kids Girls and Boys - Elmo Sandal Slip-On Clogs Water Resistant - Red (Size 3-4 Infant)
Sesame Street$21.944.5★
NUK First Choice Elmo Active Cup 2.0 10 oz. Soft Spout Sippy Cup with On-The-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack
NUK$13.874.7★
NUK First Choice Sesame Street Active Hard Spout Straw Cup 2.0 10 oz. Sippy Cup with On-the-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack
NUK$8.504.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Does not leak”
“These cups are easy to clean”
“The size is nice”
“The materials seem durable”
“The designs are cute”
“The cup is great quality”
“Easy to use”
“The colors are super cute”
“Definitely worth the purchase”
“The cups are lightweight”
What buyers complain about
“These leaked”
“Was a problem since first use”
“it broke in half”
“The whole cup is bigger than I anticipated”
“Even though they are plastic”
“not impressed with performance”
“not going to keep water cold”
“Cleaning is a pain as there are so many parts”
“I think the price is kinda high for a cup”
“Arrived used when purchased new”