elmo blanket
Skip itSoft demand (-29.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.83avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Price range
Great$4.05–$70.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,939.1avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$84K$84K/yr · 195K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
29
Top-5 brand share
82%
Open market
14%
- Jay Franco30%
- Sesame Street25%
- NoJo12%
- LOGOVISION10%
- Get Trend6%
- Zak Designs3%
- Open — no brand owns it (10 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jay Franco Sesame Street Elmo Plush Pillow and 40 Inch x 50 Inch Throw Blanket - Kids Super Soft 2 Piece Nogginz Set (Official Sesame Street Product)
Jay Franco$28.104.7★1,862 rev
Sesame Street Elmo Red Blue Yellow Green & White with Stars Super Soft Baby Blanket Red Blue White
Sesame Street$21.524.8★227 rev
Sesame Street Come and Play Blue Green Red and Yellow Elmo Big Bird Cookie Monster and Oscar The Grouch Toddler Blanket
NoJo$19.994.8★78 rev
Jay Franco Sesame Street Hip Elmo Throw Blanket - Measures 40 x 50 inches Kids Bedding - Fade Resistant Super Soft Fleece
Jay Franco$22.624.7★2,338 rev
Get Trend Sesame Street Elmo Fleece Throw Blanket Soft Cozy 59 x 51 Inch Lightweight Fluffy Bedding Couch Bed Sofa Decor Gifts for Kids (Multi Elmo)
Get Trend$25.934.7★265 rev
Newest
by launch date
Sesame Street Boys Little Footless Pajamas Sesame Pals 3T
Sesame Street$19.59917 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Sesame Street 40x50 - Travel Blanket
Jay Franco$18.31121 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Purple - Sesame Street 46x60 - Throw Blanket
Jay Franco$21.94387 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Purple - Sesame Street 40x50 - Travel Blanket
Jay Franco$19.61387 rev
Get Trend Sesame Street Elmo Fleece Throw Blanket Soft Cozy 59 x 51 Inch Lightweight Fluffy Bedding Couch Bed Sofa Decor Gifts for Kids (Multi Elmo)
Get Trend$25.93265 rev
Trending
90-day click momentum
Sesame Street Elmo Girls Polo Dress for Infant and Toddler Red
Sesame Street$28.964.7★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Purple - Sesame Street 46x60 - Throw Blanket
Jay Franco$21.944.7★
Sesame Street Boys Little Footless Pajamas Sesame Pals 3T
Sesame Street$19.594.6★
Sesame Street Twin Comforter Set - 5 Piece Kids Bedding Includes Comforter Sheets & Pillow Cover Super Soft Microfiber Bed Set with Elmo Cookie Monster and Big Bird
Sunny Side Up$70.854.8★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Sesame Street 40x50 - Travel Blanket
Jay Franco$18.313.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fabric is very soft”
“is well made”
“a good size”
“Fun”
“Good gift”
“cute and durable”
“reasonably priced”
“doesnt leak”
“Easy to use”
“the colors are bright”
What buyers complain about
“Very cheaply made”
“The sheet doesn't fit”
“Not leak proof”
“It feels as though it might break really easily”
“A little pricy though”
“Product is pink, not red”
“thin”
“Boring”
“Thin”
“You can't hardly hear it unless you put your ear up to the speaker”