elk and friends kids & toddler cups
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.01avg listing price — sweet spot $15–$100
Price range
Great$9.61–$36.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 6% kills the launch gate
Review moat
Okay2,392.09avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 75K searches
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
22
Top-5 brand share
88%
Open market
10%
- Elk and Friends50%
- PandaEar15%
- Sursip11%
- WeeSprout6%
- Tabor Place6%
- Owala2%
- Open — no brand owns it (9 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Elk and Friends Kids + Toddler Glass Cups | The Original 8oz Glass Mason Jar with Sleeves + Lids | Silicone Straws + Stopper | Smoothie Cup | Food Storage | Spill Resistant | Dishwasher Safe | 4 Pack
Elk and Friends$34.444.6★8,184 rev
Elk and Friends Kids + Toddler Glass Cups | The Original 8oz Glass Mason Jar with Sleeves + Lids | Silicone Straws + Stopper | Smoothie Cup | Food Storage | Spill Resistant | Dishwasher Safe | 4 Pack
Elk and Friends$34.534.6★8,184 rev
Elk and Friends Kids + Toddler Glass Cups | The Original 12oz Glass Mason Jar with Sleeves + Lids | Silicone Straws + Stopper | Smoothie Cup | Food Storage | Blush/Lilac/Peach/Lemon | 4 Pack
Elk and Friends$32.864.4★1,828 rev
PandaEar 4 Pack Kids & Toddler Glass Cups Glass Mason Jar Cups 8.45 oz with Silicone Sleeves & Straws Toddler Spill-Proof Smoothie Cups for Children Ages 3+
PandaEar$17.264.0★222 rev
![Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup [4 Pack] 8 oz 2-in-1](https://m.media-amazon.com/images/I/41+Ny1KiNiL.jpg)
Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup [4 Pack] 8 oz 2-in-1
Sursip$28.914.3★197 rev
Newest
by launch date
Mrsdry Glass Cups with Lids and Straws (4 Pcs) 16oz Drinking Glasses Set with Silicone Sleeves for Coffee Bar Accessories Iced Coffee Cups with Lids Glass Tumbler Reusable for Gifts
Mrsdry$18.86344 rev
WeeSprout Glass Cups With Lids & Straws Spill-Resistant Smoothie Jars for Toddlers & Kids Baby Food Storage & Snack Containers XL Silicone Straw Easy-grip Sleeves Set of Four Dishwasher Safe
WeeSprout$27.22791 rev
Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup [4 Pack] 8 oz 2-in-1
Sursip$28.91197 rev
![Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup [4 Pack] 8 oz 2-in-1](https://m.media-amazon.com/images/I/41fCzIJC3rL.jpg)
Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup [4 Pack] 8 oz 2-in-1
Sursip$29.23197 rev
![Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup [4 Pack] 8 oz 2-in-1](https://m.media-amazon.com/images/I/41NWoMwg81L.jpg)
Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup [4 Pack] 8 oz 2-in-1
Sursip$30.02197 rev
Trending
90-day click momentum
Wrova Wheat Straw Cups 6 PCS Good Alternative to Plastic Reusable Cups 12 oz Unbreakable Drinking Cup Reusable Dishwasher Safe Water Plastic Glasses with 6 Colors
Wrova$13.674.5★
Elk and Friends Kids + Toddler Glass Cups | The Original 12oz Glass Mason Jar with Sleeves + Lids | Silicone Straws + Stopper | Smoothie Cup | Food Storage | Blush/Lilac/Peach/Lemon | 4 Pack
Elk and Friends$32.864.4★
Elk and Friends Kids + Toddler Glass Cups | The Original 12oz Glass Mason Jar with Sleeves + Lids | Silicone Straws + Stopper | Smoothie Cup | Food Storage | Pink/Teal/Blue/Yellow | 4 Pack
Elk and Friends$32.214.4★
Tabor Place Set of 2 - Glass Sippy Cup for Toddlers - The Luca | Spill-Proof | Silicone Straw | Blue & Orange | 8 oz | Liquids Never Touch Plastic | Removable Handles (Blue)
Tabor Place$36.384.1★
![Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup [4 Pack] 8 oz 2-in-1](https://m.media-amazon.com/images/I/41Nqh0ZXX8L.jpg)
Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup [4 Pack] 8 oz 2-in-1
Sursip$28.064.3★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -16.3% search growth over the last 90 days.Peak months: Feb, Mar, Jul · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality cups”
“Durable and easy to clean”
“They clean through the dishwasher beautifully”
“fits snugly”
“They dont leak”
“Attractive colors”
“Easy to use”
“Sturdy and a quick clean”
“Stylish look”
“Its affordable compared to other brands”
What buyers complain about
“not leak proof at all”
“Broke immediately”
“Lids do not even fit”
“Yes, they are a little more expensive”
“Inconsistency in product quality”
“Not very sturdy”
“Silicone might not be the best material for this”
“I dont like cleaning the straws”
“off so easily”
“Top doesnt stay on cup at all”