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56

edge protector

Worth a look

Shows a fragmented shelf (top 5 take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 33Growth 36Conversion 53Competition 81Returns 64Price range 79Avg price 77Brand share 78Review moat 23Quality gap 47

Competition

Great34%

top-5 click share — an open shelf

Price range

Great$5.11–$54.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Avg price

Great$15.67

avg listing price — sweet spot $15–$100

Returns

Good2.5%

return rate — above 6% kills the launch gate

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.5%

90-day search growth — must beat 0% to launch

Market size

Okay$159K

$159K/yr · 231K searches

Review moat

Bad6,980.83

avg incumbent reviews — the moat a new listing must climb

Competition

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

43

Top-5 brand share

57%

Open market

39%

  • Roving Cove28%
  • Angloria12%
  • CalMyotis7%
  • Protalwell6%
  • KAIYUER5%
  • Loiion4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5K6%$10K9%$14K12%$19K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 52 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.5% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Good quality and arrived safely on time”

Adhesion/Stickiness13%

“great adhesive”

Drop/Impact Protection8%

“They protect the area”

Ease Of Use8%

“Very easy to work with”

Advertised Vs Actual Product8%

“As described”

Size-Overall7%

“Fit perfect”

Value For Money4%

“Decent price”

Durability4%

“they are holding up very well”

Soft Feel3%

“The material is soft”

Security3%

“This is so great and safely”

What buyers complain about

Adhesion/Stickiness30%

“Poor adhesion”

Size-Overall7%

“Small Size”

Durability6%

“Peeled of after two weeks”

Hard Feel4%

“I pushed very hard”

Functionality-Overall4%

“Didnt work very well”

Quality-Overall3%

“Disappointing quality”

Thickness3%

“To thick”

Ease Of Use3%

“Hard to use”

Advertised Vs Actual Product3%

“Picture is deceiving”

Choking2%

“CHOKING HAZARD”

Top return reasons

Size-Overall44%
Adhesion/Stickiness15%
Advertised Vs Actual Product6%
Functionality-Overall5%
Width5%
Color4%
Thickness3%
Thin2%
Defective Material/Parts2%
Material Quality2%