eczema sunscreen kids
Worth a lookShows demand growing +235.4% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Growth
Incredible+235.4%90-day search growth — must beat 0% to launch
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Price range
Good$9.91–$25.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.85avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$117K$117K/yr · 54K searches
Review moat
Bad4,670.13avg incumbent reviews — the moat a new listing must climb
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
44
Top-5 brand share
100%
Open market
0%
- Aveeno61%
- Aveeno Baby37%
- Neutrogena2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aveeno Kids Continuous Protection Zinc Oxide Broad Spectrum Sunscreen Lotion for Kids Sensitive Skin. SPF 50 Oxybenzone Free Sunscreen Tear- and Sweat-Free and Water-Resistant Non-Greasy 3 Fl Oz
Aveeno$13.964.5★10,165 rev
Aveeno Kids Continuous Protection Zinc Oxide Mineral Sunscreen Stick for Sensitive Skin Face & Body Sunscreen Stick for Kids with Broad Spectrum SPF 50 Sweat- & Water-Resistant 1.5 oz
Aveeno$13.014.6★2,440 rev
Aveeno Baby Continuous Protection Zinc Oxide SPF 50 Sunscreen for Babies with Sensitive Skin Broad Spectrum Sun Protection Tear-Free Sweat- & Water-Resistant No added Parabens 3 Fl Oz
Aveeno Baby$12.294.5★2,936 rev
Aveeno Kids Daily Moisture Face Lotion & Mineral Sunscreen with SPF 30 Oat Enriched Face Moisturizer for Kids & Broad-Spectrum Sun Protection for Sensitive Skin Hypoallergenic 1.5 fl. oz
Aveeno Baby$13.844.1★93 rev
Aveeno Baby Continuous Protection Mineral Sunscreen Stick for Sensitive Skin with Broad Spectrum SPF 50 Protection for Face & Body Naturally Sourced 100% Zinc Oxide Travel Size 0.47 oz
Aveeno Baby$10.534.6★4,739 rev
Newest
by launch dateAveeno Kids Daily Moisture Face Lotion & Mineral Sunscreen with SPF 30 Oat Enriched Face Moisturizer for Kids & Broad-Spectrum Sun Protection for Sensitive Skin Hypoallergenic 1.5 fl. oz
Aveeno Baby$13.8493 rev
Aveeno Baby Continuous Protection Zinc Oxide SPF 50 Sunscreen for Babies with Sensitive Skin Broad Spectrum Sun Protection Tear-Free Sweat- & Water-Resistant No added Parabens 3 Fl Oz
Aveeno Baby$12.292,936 rev
Aveeno Protect + Hydrate Sunscreen Lotion for Body & Face with Prebiotic Oat SPF 60 Broad Spectrum Sunscreen Paraben & Oil Free Water & Sweat Resistant (80-min) for Sensitive Skin 3 Fl Oz
Aveeno$11.289,961 rev
Aveeno Kids Continuous Protection Zinc Oxide Mineral Sunscreen Stick for Sensitive Skin Face & Body Sunscreen Stick for Kids with Broad Spectrum SPF 50 Sweat- & Water-Resistant 1.5 oz
Aveeno$13.012,440 rev
Aveeno Baby Continuous Protection Mineral Sunscreen Stick for Sensitive Skin with Broad Spectrum SPF 50 Protection for Face & Body Naturally Sourced 100% Zinc Oxide Travel Size 0.47 oz
Aveeno Baby$10.534,739 rev
Trending
90-day click momentumAveeno Kids Daily Moisture Face Lotion & Mineral Sunscreen with SPF 30 Oat Enriched Face Moisturizer for Kids & Broad-Spectrum Sun Protection for Sensitive Skin Hypoallergenic 1.5 fl. oz
Aveeno Baby$13.844.1★
Aveeno Baby Continuous Protection Zinc Oxide Mineral Sunscreen Lotion for Sensitive Skin Broad Spectrum SPF 50 Tear-Free Sweat- & Water-Resistant Paraben-Free Non-Greasy 7 fl. oz
Aveeno Baby$25.974.6★
Aveeno Baby Continuous Protection Zinc Oxide SPF 50 Sunscreen for Babies with Sensitive Skin Broad Spectrum Sun Protection Tear-Free Sweat- & Water-Resistant No added Parabens 3 Fl Oz
Aveeno Baby$12.294.5★
Aveeno Kids Continuous Protection Zinc Oxide Mineral Sunscreen Stick for Sensitive Skin Face & Body Sunscreen Stick for Kids with Broad Spectrum SPF 50 Sweat- & Water-Resistant 1.5 oz
Aveeno$13.014.6★
Neutrogena Kids Mineral Sunscreen Sheer Zinc Oxide Lotion Broad Spectrum SPF 50 with UVA/UVB Protection Water Resistant for 80 Minutes Fragrance and Tear Free 3 FL OZ
Neutrogena$9.914.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +235.4% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 15.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great product, trusted brand”
“cause no irritation”
“It provides great sun protection”
“Very hydrating”
“easy to spread”
“Smells lovely”
“Worth it”
“Goes on smooth”
“excellent for summer”
“It make my skin look amazing”
What buyers complain about
“Could just be sensitive skin”
“it smells gross”
“Very very thick”
“too small”
“Its too white”
“Used product”
“This product does not work for black skin”
“some of the contents had leaked inside the package”
“Impossible to remove”
“Too expensive”