dojo soap
Skip itSoft demand (-77.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Incredible$26.76avg listing price — sweet spot $15–$100
Price range
Incredible$14.97–$52.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great404.38avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$125K$125K/yr · 197K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-77.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
6
Top-5 brand share
100%
Open market
0%
- Tub Works48%
- Evereden36%
- Mr. Bubble12%
- everyday joy4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tub Works Fluffy Foam Soap Variety 6 Pack | Shape Mold & Create Bath Art with Soft Bath Foam for Kids | Gentle Cleansing Kids Bath Soap | Easy-to-Use Spray Nozzles | Fruity Fun Bath Colors
Tub Works$27.924.5★1,818 rev
Evereden Kids Foam Body Wash | Dermatologist-Tested & Gentle | Fun Bathtime Shape & Splash Fluffy Foam | Safe for Kids & Sensitive Skin | Clean Vegan Coconut Splash 6.7 fl oz
Evereden$27.774.7★348 rev
Evereden Kids Foam Soap Cloud Body Wash (6.7 fl. oz. Juicy Citrus): Spray Shape & Splash: The Fun Fluffy Foam That Makes Bath Time Playtime Hydrating Foaming Bath Soap for Sensitive Skin
Evereden$27.744.7★348 rev
Mr. Bubble The Village Company Limited Edition Foam Soap Strawberry Candy Scent Cleans and Moisturizes Paraben-Free 4 oz Pack of 4
Mr. Bubble$16.904.6★27 rev
Evereden Kids Body Wash Duo 2-Pack | Dermatologist-Tested No Phenoxyethanol No Harsh Surfactants | EWG Verified | Gentle Toddler Wash for Delicate Skin | Coconut & Citrus Clean Vegan 6.7 fl oz
Evereden$52.264.7★348 rev
Newest
by launch dateMr. Bubble The Village Company Limited Edition Foam Soap Strawberry Candy Scent Cleans and Moisturizes Paraben-Free 4 oz Pack of 4
Mr. Bubble$16.9027 rev
Mr. Bubble Limited Edition Foam Soap Creativity Bath Soap Cleans & Moisturizes Bee My Honey (Blueberry Honey Scent) 4 oz Pack of 4
Mr. Bubble$16.8343 rev
Evereden Kids Body Wash Duo 2-Pack | Dermatologist-Tested No Phenoxyethanol No Harsh Surfactants | EWG Verified | Gentle Toddler Wash for Delicate Skin | Coconut & Citrus Clean Vegan 6.7 fl oz
Evereden$52.26348 rev
Fluffy Foam Soap for Kids Bath and Hand Washing - Hypoallergenic Fun Colorful Foamy Cleanser for Sensory Play Bathtime Art Washing - Moisturizing Formula with Aloe and Hyaluronic Acid - 5 Pack
everyday joy$29.71124 rev
Evereden Kids Foam Body Wash | Dermatologist-Tested & Gentle | Fun Bathtime Shape & Splash Fluffy Foam | Safe for Kids & Sensitive Skin | Clean Vegan Coconut Splash 6.7 fl oz
Evereden$27.77348 rev
Trending
90-day click momentumEvereden Kids Body Wash Duo 2-Pack | Dermatologist-Tested No Phenoxyethanol No Harsh Surfactants | EWG Verified | Gentle Toddler Wash for Delicate Skin | Coconut & Citrus Clean Vegan 6.7 fl oz
Evereden$52.264.7★
Mr. Bubble The Village Company Limited Edition Foam Soap Strawberry Candy Scent Cleans and Moisturizes Paraben-Free 4 oz Pack of 4
Mr. Bubble$16.904.6★
Mr. Bubble Limited Edition Foam Soap Creativity Bath Soap Cleans & Moisturizes Bee My Honey (Blueberry Honey Scent) 4 oz Pack of 4
Mr. Bubble$16.834.8★
Evereden Kids Foam Soap Cloud Body Wash (6.7 fl. oz. Juicy Citrus): Spray Shape & Splash: The Fun Fluffy Foam That Makes Bath Time Playtime Hydrating Foaming Bath Soap for Sensitive Skin
Evereden$27.744.7★
Tub Works Fluffy Foam Soap Variety 6 Pack | Shape Mold & Create Bath Art with Soft Bath Foam for Kids | Gentle Cleansing Kids Bath Soap | Easy-to-Use Spray Nozzles | Fruity Fun Bath Colors
Tub Works$27.924.5★
Demand
Weekly Amazon search volume, last 27 weeks — -77.9% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Smells fruity”
“The colors are great”
“Easy to clean”
“Great assortment”
“this is a great value for the money”
“It was a gift”
“Did not cause irritation which was what i was worried about”
“This product is easy to use”
“Just as described”
“It left no stains”
What buyers complain about
“Stains”
“smelled terrible”
“expensive”
“Caused my skin to burn”
“Some of the sprays are not working as good as the others”
“List of ingredients is literally horrible”
“Dull colors”
“Not for sensitive skin”
“not well as the others that are intact”
“It was a little hard for her to press it”