dog lovey
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Avg price
Incredible$24.87avg listing price — sweet spot $15–$100
Price range
Great$9.74–$53.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 6% kills the launch gate
Review moat
Okay2,398.16avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 90K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
97
Top-5 brand share
88%
Open market
8%
- Jellycat48%
- Mary Meyer21%
- Pro Goleem9%
- Angel Dear5%
- BEILIMU5%
- GUND4%
- Open — no brand owns it (4 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jellycat Bashful Grey Bunny Soother 13.5 inches - Security Blanket and Lovey for Babies - Baby Gift
Jellycat$53.644.8★809 rev
Mary Meyer Putty Nursery Character Blanket Hound Dog 1 Pack
Mary Meyer$20.714.8★2,237 rev
Pro Goleem Dog Security Blanket Brown Soft Puppy Lovey for Boys and Girls Unisex Lovie Baby Gifts for Toddler and Infant Snuggle Toy Stuffed Animal 16 Inch
Pro Goleem$13.784.8★23,085 rev
Jellycat Bashful Lamb Soother 13.5 inches - Security Blanket & Lovey for Babies - Baby Gift
Jellycat$51.714.7★432 rev
Jellycat Bashful Beige Bunny Baby Security Blanket
Jellycat$38.214.8★689 rev
Newest
by launch date
Mary Meyer Lovey for Babies Again Friends Soft Snuggle Toy Made from Recycled Materials 11-Inches Puppy
Mary Meyer$19.45171 rev
MOVEPAI Baby Dog Security Blanket Soft Puppy Lovey Toy Blanket for Boys and Girls Snuggle Toy Lovie Newborn Gift Unisex Stuffed Animals Brown 16 Inch
MOVEPAI$13.681,199 rev
CREVENT Cozy Plush Baby Security Blanket Loveys for Baby Girls and Boys Birthday (Dog)
CREVENT$9.742,553 rev
Mary Meyer Lovey for Babies Again Friends Soft Snuggle Toy Made from Recycled Materials 11-Inches Duck
Mary Meyer$19.87171 rev
BEILIMU Dog Security Blanket Soft Lovey Baby Stuffed Animal with Satin Backing for Toddler Infant Newborn Boys and Girls Lovely Unisex Puppy Snuggle Toy Brown 16 Inch
BEILIMU$14.02848 rev
Trending
90-day click momentumJellycat Bashful Beige Bunny Baby Security Blanket
Jellycat$38.214.8★
Mary Meyer Lovey for Babies Again Friends Soft Snuggle Toy Made from Recycled Materials 11-Inches Puppy
Mary Meyer$19.454.9★
Mary Meyer Lovey for Babies Again Friends Soft Snuggle Toy Made from Recycled Materials 11-Inches Duck
Mary Meyer$19.874.9★
Jellycat Bashful Grey Bunny Soother 13.5 inches - Security Blanket and Lovey for Babies - Baby Gift
Jellycat$53.644.8★
Mary Meyer Lovey Soft Toy 13-Inches Silky Tan Bunny
Mary Meyer$21.604.8★
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -15.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×