disposable splat mat
Worth a lookShows a sweet-spot price point ($27.11 avg), but a small market ($69K/yr) keeps it on the watch list.
Avg price
Incredible$27.11avg listing price — sweet spot $15–$100
Price range
Incredible$20.27–$39.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 6% kills the launch gate
Review moat
Great274.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Market size
Bad$69K$69K/yr · 22K searches
Competition
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
8
Top-5 brand share
91%
Open market
3%
- THEO'S49%
- Drydiet14%
- Eli with Love13%
- Urban Pears9%
- Minimono6%
- Graco6%
- Open — no brand owns it (1 brand, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
30 Pack | Disposable Splat Mats | Biodegradable + Compostable | THEOS MATS | Under Highchair Splat Mat for Floor | Baby Led Weaning Supplies | (THEO001)
THEO'S$22.774.4★819 rev
Disposable Splat Mats 30 Pack Eco-Friendly & Compostable Baby Led Weaning Supplies Under Highchair Splat Mat for Floor Urban Pears
Urban Pears$20.274.0★46 rev
Drydiet 100 Pack 28x47 Disposable Floor Splat Mats for Under High Chair with Animals Print Waterproof Plastic Floor Mat Multipurpose Baby Led Weaning Supplies(Sea Animal)
Drydiet$27.933.9★68 rev
30 Pack Disposable Splat Mats by Eli with Love - Extra Large 49x49 100% Waterproof Baby Splat Mat for Under High Chair - Plastic Mat Liner for Floor - Protect from Spills (Moon & Stars 30 Pack)
Eli with Love$27.184.6★179 rev
60 Pack | Disposable Splat Mats | THEOS MATS | Highchair Splat Mat for Floor | Baby Led Weaning Supplies | Biodegradable (THEO001)
THEO'S$39.284.4★819 rev
Newest
by launch date
Graco Baby Disposable Splat Mats 60 Count (6 Designs 10 of Each) 47 x 40 Biodegradable Floor Protector for Mealtime Under High Chair Home & Restaurant Use
Graco$38.04133 rev
30 Pack Disposable Splat Mats by Eli with Love - Extra Large 49x49 100% Waterproof Baby Splat Mat for Under High Chair - Plastic Mat Liner for Floor - Protect from Spills (Moon & Stars 30 Pack)
Eli with Love$27.18179 rev
30 Pack Disposable Splat Mats by Eli with Love - Extra Large 49x49 100% Waterproof Baby Splat Mat for Under High Chair - Plastic Mat Liner for Floor - Protect from Spills (Floral 30 Pack)
Eli with Love$26.36179 rev
Graco Baby Disposable Splat Mats 30 Sheets with Assorted Designs 47 x 40 Eco-Friendly Floor Protector for Mealtime Home & Restaurant Use
Graco$23.41133 rev
Disposable Splat Mats 30 Pack Eco-Friendly & Compostable Baby Led Weaning Supplies Under Highchair Splat Mat for Floor Urban Pears
Urban Pears$20.2746 rev
Trending
90-day click momentumDisposable Splat Mats 30 Pack Eco-Friendly & Compostable Baby Led Weaning Supplies Under Highchair Splat Mat for Floor Urban Pears
Urban Pears$20.274.0★
Dollop Disposable Splat Mats (30-Pack) Large 47 Water-Resistant High Chair Floor Protector Baby Led Weaning & Toddler Meal Supplies Biodegradable & Compostable (Blue Out of This World)
dollop$29.294.6★
Graco Baby Disposable Splat Mats 60 Count (6 Designs 10 of Each) 47 x 40 Biodegradable Floor Protector for Mealtime Under High Chair Home & Restaurant Use
Graco$38.044.4★
Drydiet 100 Pack 28x47 Disposable Floor Splat Mats for Under High Chair with Animals Print Waterproof Plastic Floor Mat Multipurpose Baby Led Weaning Supplies(Forest Animal)
Drydiet$28.303.9★
60 Pack | Disposable Splat Mats | THEOS MATS | Highchair Splat Mat for Floor | Baby Led Weaning Supplies | Biodegradable (THEO001)
THEO'S$39.284.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy Clean Up”
“Great and convenient”
“Good quality”
“Great value for what you are getting”
“Theyre a really good size”
“Good as long as it doesnt get wet”
“They are durable enough that I would set one up for breakfast”
“So easy to use and fold and store”
“These mats are totally waterproof”
“Good material, easy to spread out, either to full size or folded to accommodate smaller footprints”
What buyers complain about
“Too Small”
“0/10 terrible”
“Not the best to use”
“Chemical smell”
“One down side is the pictures sometimes become distracting for the little one”
“False advertising”
“rip very easily”