diaper sample pack
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$21.54avg listing price — sweet spot $15–$100
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Price range
Good$10.42–$26.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$432K$432K/yr · 192K searches
Returns
Good2.9%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Review moat
Bad34,867.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
40
Top-5 brand share
100%
Open market
0%
- KeaBabies95%
- Pampers5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KeaBabies 3-Pack Organic Swaddles for Newborns Girls Boys with Hats - Soft Cotton Baby Sleep Sacks 0-3 Months Breathable Baby Hats and Swaddles 0-3 Months Newborn Essentials Must Haves (Nordic)
KeaBabies$26.494.6★389 rev
3-Pack Organic Swaddles for Newborns Sleep Sacks Baby Swaddles 0-3 Months Newborn Swaddle Wrap Infant Wearable Blanket Baby Sleep Sack Girls Boys Soft & Snug Large Hook & Loop Closure (Ripple)
KeaBabies$24.804.5★254 rev
KeaBabies 3-Pack Organic Baby Swaddles for Newborns Infant (Nordic 0-3M)
KeaBabies$24.444.5★9,146 rev
Pampers Swaddlers Diapers Size 0 (up to 10 lbs) 31 Count Absorbent Keeps Baby Dry and Comfortable Pediatrician Recommended Skin Safe Disposable Baby Diaper
Pampers$10.424.8★129,682 rev
Newest
by launch date3-Pack Organic Swaddles for Newborns Sleep Sacks Baby Swaddles 0-3 Months Newborn Swaddle Wrap Infant Wearable Blanket Baby Sleep Sack Girls Boys Soft & Snug Large Hook & Loop Closure (Ripple)
KeaBabies$24.80254 rev
KeaBabies 3-Pack Organic Swaddles for Newborns Girls Boys with Hats - Soft Cotton Baby Sleep Sacks 0-3 Months Breathable Baby Hats and Swaddles 0-3 Months Newborn Essentials Must Haves (Nordic)
KeaBabies$26.49389 rev
Pampers Swaddlers Diapers Size 0 (up to 10 lbs) 31 Count Absorbent Keeps Baby Dry and Comfortable Pediatrician Recommended Skin Safe Disposable Baby Diaper
Pampers$10.42129,682 rev
KeaBabies 3-Pack Organic Baby Swaddles for Newborns Infant (Nordic 0-3M)
KeaBabies$24.449,146 rev
Trending
90-day click momentumKeaBabies 3-Pack Organic Baby Swaddles for Newborns Infant (Nordic 0-3M)
KeaBabies$24.444.5★
KeaBabies 3-Pack Organic Swaddles for Newborns Girls Boys with Hats - Soft Cotton Baby Sleep Sacks 0-3 Months Breathable Baby Hats and Swaddles 0-3 Months Newborn Essentials Must Haves (Nordic)
KeaBabies$26.494.6★
3-Pack Organic Swaddles for Newborns Sleep Sacks Baby Swaddles 0-3 Months Newborn Swaddle Wrap Infant Wearable Blanket Baby Sleep Sack Girls Boys Soft & Snug Large Hook & Loop Closure (Ripple)
KeaBabies$24.804.5★
Pampers Swaddlers Diapers Size 0 (up to 10 lbs) 31 Count Absorbent Keeps Baby Dry and Comfortable Pediatrician Recommended Skin Safe Disposable Baby Diaper
Pampers$10.424.8★
Demand
Weekly Amazon search volume, last 14 weeks — -10.2% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very soft”
“well made”
“Its very convenient”
“Easy to use”
“Items were just as I expected”
“The color and appearance are accurate”
“perfect size”
“Super thin/lightweight”
“Good value for the money”
“theyve been really helpful for sleep time”
What buyers complain about
“These swaddles for newborns are WAY big for a newborn”
“Velcro is annoying”
“they dont keep the form needed for longer sleep”
“the wipes still come out in clumps”
“For two, its incredibly difficult to open”
“Too big for newborns”
“Very thin, doesnt hold shape”
“it feels like if you pull to hard”
“For one its way too loud”