diaper pins
Skip itPrices mostly outside the sweet spot ($3.97–$13.91) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,930.93avg incumbent reviews — the moat a new listing must climb
Market size
Okay$125K$125K/yr · 245K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Avg price
Bad$6.88avg listing price — sweet spot $15–$100
Price range
Bad$3.97–$13.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
16
Top-5 brand share
79%
Open market
18%
- OsoCozy57%
- Dritz7%
- Snappi6%
- XKDOUS4%
- VOBRAMY4%
- yuntop4%
- Open — no brand owns it (6 brands, 18%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OsoCozy Diaper Pins - {White} - Sturdy Stainless Steel Diaper Pins with Safe Locking Closures - Use for Special Events Crafts or Colorful Laundry Pins 8 Count (Pack of 1)
OsoCozy$4.634.7★9,737 rev
OsoCozy Diaper Pins - (Black) - Sturdy Stainless Steel Diaper Pins with Safe Locking Closures - Use for Special Events Crafts or Colorful Laundry Pins 8 Count (Pack of 1)
OsoCozy$4.644.7★9,737 rev
Baby-Safe Diaper Pins 6 Count
Dritz$4.314.1★45 rev
OsoCozy Diaper Pins - (Blue) - Sturdy Stainless Steel Diaper Pins with Safe Locking Closures - Use for Special Events Crafts or Colorful Laundry Pins
OsoCozy$4.914.7★9,737 rev
XKDOUS 3 Most Universal Safety Pins Assorted Sizes Small & Large Safety Pins for Clothes 150 Pack Silver Sharp Edge Pins for Clothing Sewing & Craft Supplies
XKDOUS$3.974.5★3,713 rev
Newest
by launch date
350 Pack Safety Pins for Clothes 5 Assorted Sizes of Strong Heavy Duty Safety Pin Bulk for Clothing
OIAOIW$6.99427 rev
110 Pcs Stainless Steel Diaper Pins 2.1 Inch Baby Diaper Pins for Cloth Diapers Plastic Head Baby Safety Pins Large Pins with Locking Closures 5 Colors
DF DUALFERV$8.9691 rev
XKDOUS 3 Most Universal Safety Pins Assorted Sizes Small & Large Safety Pins for Clothes 150 Pack Silver Sharp Edge Pins for Clothing Sewing & Craft Supplies
XKDOUS$3.973,713 rev
10 pcs Cloth Diaper Pins Stainless Steel Traditional Safety Pin (White)
VOBRAMY$4.39246 rev
Baby-Safe Diaper Pins 6 Count
Dritz$4.3145 rev
Trending
90-day click momentum350 Pack Safety Pins for Clothes 5 Assorted Sizes of Strong Heavy Duty Safety Pin Bulk for Clothing
OIAOIW$6.994.4★
Newsfana Diaper Pins Stainless Steel Traditional Safety Pin (Asst) 100PCS
Newsfana$9.854.6★
OsoCozy Diaper Pins - (Black) - Sturdy Stainless Steel Diaper Pins with Safe Locking Closures - Use for Special Events Crafts or Colorful Laundry Pins 8 Count (Pack of 1)
OsoCozy$4.644.7★
![[Original 5-pack] Snappi Cloth Diaper Fasteners - Replaces Diaper Pins - Use with Cloth Prefolds and Cloth Flats](https://m.media-amazon.com/images/I/31oIR2sHYDL.jpg)
[Original 5-pack] Snappi Cloth Diaper Fasteners - Replaces Diaper Pins - Use with Cloth Prefolds and Cloth Flats
Snappi$13.914.6★
Baby-Safe Diaper Pins 6 Count
Dritz$4.314.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great variety”
“Nice to have them in different sizes”
“Wire is sturdy”
“reasonable price”
“As advertised”
“Very easy to use”
“It's safety pens”
“dont break easily”
“Safety pins”
“Nice safety pins”
What buyers complain about
“Was not as sturdy”
“Perhaps these didnt go through quality control”
“Weak”
“Most are made with thin material”
“Not for heavy fabrics”
“Weak Locking & Average Durability”
“break after one use”
“Hard to use”
“The sizes are also not standard”
“Ok. I think it was too much money for the amount of pins”