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50

dekor plus diaper pail refills

Worth a look

Shows searches that convert (20.9% search→purchase), but soft demand (-26.1% this quarter) keeps it on the watch list.

Market size 53Growth 12Conversion 100Competition 30Returns 95Price range 84Avg price 95Brand share 37Review moat 28Quality gap 23

Conversion

Incredible20.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible1.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$23.99

avg listing price — sweet spot $15–$100

Price range

Great$10.33–$43.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$338K

$338K/yr · 67K searches

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,676.12

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-26.1%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

19

Top-5 brand share

83%

Open market

12%

  • Babyfeel34%
  • Diaper Dekor30%
  • HIDALIFE9%
  • USBOO5%
  • BabiesRefresh5%
  • MED5%
  • Open — no brand owns it (5 brands, 12%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$34K20%$68K30%$101K40%$135K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.1% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell19%

“The smell is nice”

Size-Overall12%

“Fit perfect”

Quality-Overall12%

“As good as name brand”

Value For Money11%

“Budget friendly”

Ease Of Use8%

“Easy to use”

Durability5%

“I have used these for a few years”

Thickness5%

“I like that the bags are thick”

Advertised Vs Actual Product4%

“Does the job”

Strength4%

“Very sturdy”

Refills-Overall2%

“I have repurchased these refill bags over and over because they are the most convenient option Ive found”

What buyers complain about

Smell44%

“These have an artificial smell that stinks my daughter's nursery up”

Size-Overall14%

“Doesnt fit”

Value For Money7%

“Waste of money”

Ease Of Use5%

“lately have been more hassle than theyre worth”

Thickness4%

“The plastic is thick”

Quality-Overall3%

“it's clear these eko bags are not the same quality or value”

Advertised Vs Actual Product2%

“Not the same as what this listing used to be”

Top return reasons

Size-Overall70%
Refills-Overall13%
Smell5%
Advertised Vs Actual Product5%
Value For Money2%
Compatibility-Overall2%
Product Condition1%
Quality-Overall1%
Functionality-Overall1%
Defective Material/Parts1%