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50

dekor classic diaper pail refills

Worth a look

Shows searches that convert (17.9% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 71Growth 19Conversion 99Competition 27Returns 87Price range 84Avg price 92Brand share 13Review moat 25Quality gap 23

Conversion

Incredible17.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$21.67

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 6% kills the launch gate

Price range

Great$10.64–$43.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$767K

$767K/yr · 198K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,191.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.3%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

16

Top-5 brand share

95%

Open market

3%

  • Diaper Dekor43%
  • Babyfeel37%
  • HIDALIFE10%
  • Landtaix3%
  • GEN DIAPER PAILS2%
  • BestLink2%
  • Open — no brand owns it (2 brands, 3%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$77K20%$153K30%$230K40%$307K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Great quality”

Smell14%

“Keeps the smell in”

Size-Overall13%

“Fit perfect”

Durability8%

“I have used these for a few years”

Ease Of Use7%

“Easy to use”

Assembly/Installation6%

“Easy to install”

Value For Money6%

“Economical”

Strength4%

“Pretty sturdy too”

Advertised Vs Actual Product3%

“Does the job”

Thickness2%

“Happy with thickness of bag”

What buyers complain about

Size-Overall35%

“Didn't fit as advertised”

Smell27%

“These have an artificial smell that stinks my daughter's nursery up”

Ease Of Use5%

“Spent an extremely frustrating ten minutes trying to get it on only to now just use individual bags”

Value For Money4%

“A little bit expensive though”

Thickness3%

“The plastic is thick”

Eco Friendliness2%

“I'm not really sure of its biodegradability”

Durability2%

“Rip easily”

Material Quality2%

“They're plastic bags”

Advertised Vs Actual Product2%

“Misleading”

Assembly/Installation2%

“Impossible to install”

Top return reasons

Size-Overall83%
Refills-Overall5%
Advertised Vs Actual Product5%
Smell2%
Compatibility-Overall2%
Value For Money1%
Product Condition1%
Defective Material/Parts1%
Functionality-Overall0%
Material Quality0%