cute lamp
Worth a lookShows no brand lock-in (top 5 brands take 21% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Brand share
Incredible21%top-5 brand share — no brand owns this niche
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$22.53avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 6% kills the launch gate
Price range
Good$5.85–$132.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,137.27avg incumbent reviews — the moat a new listing must climb
Market size
Bad$89K$89K/yr · 840K searches
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
95 falling
Sellers
127
Top-5 brand share
21%
Open market
76%
- SisiHokai5%
- GZWANHANGMY4%
- Jingmore4%
- INZU4%
- PWTZMYXGS4%
- WANIDEA3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 117 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SisiHokai Small Battery Operated Lamp with Timer Tiny Cordless Glass Table Lamp for Home Decor Kitchen Bathroom Birthday Gift for Women Mushroom Amber
SisiHokai$24.494.1★64 rev
GZWANHANGMY Mini Soft Warm LED Night Light Battery Operated Portable Glass Lamp with Timer Art Deco Style Crystal Color for Adults
GZWANHANGMY$9.184.0★394 rev
Jingmore 2 Pcs Crystal Candle Holders Lamp Shaped Crystal Tealight Candle Holders Table Centerpiece for Home Wedding Engagement Birthday Party Events Dining Table Decoration(Clear)
Jingmore$24.254.0★22 rev
PWTZMYXGS Mini Lamps with TimerSmall Battery Operated Night Lights for AdultsCordless Glass Vintage Sleep NightlightsPortable Cordless Night Light for Bedroom Living Room Camping (Copper) PWT-7
PWTZMYXGS$9.044.1★68 rev
Gurfuy Desk Lamp Shaped Glass Candle Holder - Glass Hurricane Candleholder Crystal Decorative Candle Stand for Table Wedding Dinning Centerpieces Party Supplies Decor Amber
Gurfuy$16.153.9★162 rev
Newest
by launch date
Michnild Mermaid Wall Lamp Fairy Wall Lamp Vintage Forest Lamp for Living Room Bedroom Christmas Gift for Mom Night Light Warm White Glow Fantasy Decor (Fairy Wall Lamp Small)
Michnild$11.622 rev
Guwooe Fairy Lamp Vintage Enchanted Forest Fairy Lights for Wall Enchanted Forest Night Light Warm White Glow Fantasy Lamp for Living Room Bedroom Christmas Gift for Mom
Guwooe$20.935 rev
A Beautifully Designed Vintage Wall Lamp Featuring Fairy Wings Perfect for Creating a Soft and Dreamy Atmosphere in Bedrooms Dining Areas Hotels
Generic$21.784 rev
A Beautifully Designed Vintage Wall Lamp Featuring Fairy Wings Perfect for Creating a Soft and Dreamy Atmosphere in Bedrooms Dining Areas Hotels(1pcs)
Generic$22.294 rev
Gemmac Cute Highland Cow Rechargeable Night Light LED Touch Silicone Lamp for Bedroom with 7 Colors Timer and Dimmable Squishy Warm Night Lights Novelty Animal Lamp for Bedroom Birthday Gift
Gemmac$17.13115 rev
Trending
90-day click momentumGuwooe Fairy Lamp Vintage Enchanted Forest Fairy Lights for Wall Enchanted Forest Night Light Warm White Glow Fantasy Lamp for Living Room Bedroom Christmas Gift for Mom
Guwooe$20.933.5★
Michnild Mermaid Wall Lamp Fairy Wall Lamp Vintage Forest Lamp for Living Room Bedroom Christmas Gift for Mom Night Light Warm White Glow Fantasy Decor (Fairy Wall Lamp Small)
Michnild$11.621.0★
A Beautifully Designed Vintage Wall Lamp Featuring Fairy Wings Perfect for Creating a Soft and Dreamy Atmosphere in Bedrooms Dining Areas Hotels
Generic$21.782.2★
Hedgehog Table Lamp Farmhouse Rustic Resin Animal Accent Lamp for Bedroom Living Room Nursery or Office.Decorative Bedside Lamp with Woodland Design Small Cute Ambient Gift for Kids Teens Women
Crestview Collection$56.045.0★
Crestview Collection Bunny Lamp - Rabbit Table Lamp with Hardback Shade 19 Sculpted Resin Animal Lamp for Rustic Farmhouse Forest Bedroom Woodland Nursery Living Room Unique Nature Gift White
Crestview Collection$49.365.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.Peak months: Jan, Jul, Aug, Nov, Dec · busiest ÷ quietest = 3.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cute and bright”
“quality is top notch extremely well made”
“Color accurate”
“Great deal”
“As Advertised”
“Great night lights”
“Easy to hang”
“Amazing gift”
“Sleek design”
“Amazing smell”
What buyers complain about
“Broke easily”
“To short”
“Not Very Bright”
“Not functional”
“Cheap quality”
“False advertisement”
“wouldnt charge”
“AND a complete waste of money”
“The color is a bit off”
“started to flicker”