creamy baby oil
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Growth
Great+70.2%90-day search growth — must beat 0% to launch
Market size
Okay$147K$147K/yr · 174K searches
Review moat
Bad4,231avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$5.86avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.86–$5.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
16
Top-5 brand share
100%
Open market
0%
- Johnson's Baby100%
Product shelf
The 1 tracked product in this niche.
Top sellers
by 90-day click share
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +70.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice, clean smell”
“hydrates the skin”
“Helps repel mosquitoes and smells great”
“This lotion is great I actually use it instead of bug spray”
“Excellent Product”
“is super gentle”
“Love the wY makes my skin feel”
“Great cream for the price”
“Nice non greasy lotion”
“Works Great for Sunburn”
What buyers complain about
“scent is way too strong”
“N the lotion is really thin”
“For me, it is a bit greasy unfortunately”
“My daughter has a pretty severe reaction to mosquito bites”
“My baby has sensitive skin”
“Not like the picture”
“The product came in with some lotion residue”
“I often get rashes”