cradle cap shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 6% kills the launch gate
Avg price
Great$20.78avg listing price — sweet spot $15–$100
Price range
Great$12.81–$42.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.4M$1.4M/yr · 575K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,890.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
10
Top-5 brand share
100%
Open market
0%
- Happy Cappy47%
- Mustela47%
- Frida3%
- TUBBY TODD2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Happy Cappy Medicated Shampoo and Body Wash- Baby Dandruff Shampoo Helps Cradle Cap and Seborrheic Dermatitis Reduces Flakes and Redness Dermatologist Tested Fragrance-Free - 8 Fl Oz
Happy Cappy$12.894.6★11,986 rev
Mustela Foam Shampoo for Newborns - Baby Shampoo for Cradle Cap with Naturally Derived Avocado Oil Polyphenols - Fragrance-Free - 5.07 fl. oz
Mustela$15.244.6★8,188 rev
Mustela Gentle Shampoo with Natural Avocado Perseose - Formulated for Babies and Childrens Delicate Hair Sensitive Skin and Scalps - Newborn Safe - Various Sizes - 1 or 2-Pack
Mustela$21.234.7★11,331 rev
Happy Cappy Baby Shampoo and Body Wash - Shampoo & Body Wash for Eczema-Prone Skin For Infants Toddlers & Kids Reduces Itching and Redness Dermatologist Tested Fragrance Free - 8 fl oz
Happy Cappy$12.984.6★2,782 rev
Mustela Cradle Cap Fragrance-Free Baby Shampoo & Cream for Baby & Newborn for Seborrheic Dermatitis - Helps to minimize Scalp Flakes - Clinically & Dermatologist Tested - 2 Items Set
Mustela$29.094.6★5,121 rev
Newest
by launch date
TUBBY TODD Cradle Cap Baby Hair Treatment Kit - Includes Bye-Bye Cradle Cap Gel Cradle Cap Silicone Brush & 3.5oz All Over Ointment - Gentle for Babies Sensitive Skin
TUBBY TODD$42.63901 rev
Happy Cappy Cradle Cap Medicated Shampoo and Body Wash with Beanie Brush - Baby Dandruff Shampoo Helps Infants with Seborrheic Dermatitis Dermatologist Tested Gentle Baby Scalp Scrubber - 2 Pieces
Happy Cappy$24.8111,986 rev
Mustela Gentle Shampoo with Natural Avocado Perseose - Formulated for Babies and Childrens Delicate Hair Sensitive Skin and Scalps - Newborn Safe - Various Sizes - 1 or 2-Pack
Mustela$12.8111,331 rev
Mustela Gentle Shampoo with Natural Avocado Perseose - Formulated for Babies and Childrens Delicate Hair Sensitive Skin and Scalps - Newborn Safe - Various Sizes - 1 or 2-Pack
Mustela$21.2311,331 rev
Frida Baby Cradle Cap Treatment Cradle Cap Shampoo for Babies + Flake Fixer Scalp Spray Cradle Cap Kit Soothes Babys Scalp Prevents Dryness and Flakes
Frida$19.025,997 rev
Trending
90-day click momentumHappy Cappy Cradle Cap Medicated Shampoo and Body Wash with Beanie Brush - Baby Dandruff Shampoo Helps Infants with Seborrheic Dermatitis Dermatologist Tested Gentle Baby Scalp Scrubber - 2 Pieces
Happy Cappy$24.814.6★
Happy Cappy Medicated Shampoo and Body Wash- Baby Dandruff Shampoo Helps Cradle Cap and Seborrheic Dermatitis Reduces Flakes and Redness Dermatologist Tested Fragrance-Free - 8 Fl Oz
Happy Cappy$12.894.6★
Mustela Gentle Cleansing Gel - Baby Wash for Delicate Skin and Hair - Newborn-Safe Cleanser - Crafted with Natural Avocado Perseose - Various Sizes - 25.35 fl. oz.
Mustela$25.244.8★
Mustela Gentle Cleansing Gel - Baby Wash for Delicate Skin and Hair - Newborn-Safe Cleanser - Crafted with Natural Avocado Perseose - Various Sizes - 16.90 fl. oz.
Mustela$18.184.8★
TUBBY TODD Cradle Cap Baby Hair Treatment Kit - Includes Bye-Bye Cradle Cap Gel Cradle Cap Silicone Brush & 3.5oz All Over Ointment - Gentle for Babies Sensitive Skin
TUBBY TODD$42.634.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The lotion that comes with is very high quality”
“Fragrance free”
“Worth the money”
“I really love how gentle it is”
“no irritation”
“the moisturizing cream is plus”
“easier to remove”
“Effective”
“This Shampoo/Body Wash Is Amazing It Cleared My Grandson Right Up”
“Clean product”
What buyers complain about
“has been dealing with this skin irritation for the past month”
“Its not fragrance free”
“we didn't see much of an improvement”
“Expensive”
“my childs skin is not as dry as it used to be”
“They lied in the description”
“after the 2ND WASH it was mostly gone”
“The containers are small”
“Gone the next day”
“Its about quanity of time not quality of the pressure”