cradle cap brush
Worth a lookShows a $2.8M/yr market, but soft demand (-20.6% this quarter) keeps it on the watch list.
Market size
Incredible$2.8M$2.8M/yr · 2.0M searches
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 6% kills the launch gate
Avg price
Great$15.11avg listing price — sweet spot $15–$100
Price range
Good$5.01–$42.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,322avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
22
Top-5 brand share
86%
Open market
11%
- Frida50%
- TUBBY TODD15%
- Happy Cappy8%
- Mustela7%
- Xforto5%
- Earth Mama3%
- Open — no brand owns it (5 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Frida Baby The 3-Step Cradle Cap System DermaFrida The FlakeFixer Sponge Brush Comb and Storage Stand for Babies with Cradle Cap White-Blue
Frida$12.894.7★31,218 rev
TUBBY TODD Cradle Cap Baby Hair Treatment Kit - Includes Bye-Bye Cradle Cap Gel Cradle Cap Silicone Brush & 3.5oz All Over Ointment - Gentle for Babies Sensitive Skin
TUBBY TODD$42.634.6★901 rev
Frida Baby DermaFrida The SkinSoother Baby Bath Brush | Cradle Cap Brush for Babies Baby Essential for Dry Skin Cradle Cap Treatment and Eczema | 1 Pack
Frida$6.874.8★18,485 rev
Frida Baby Cradle Cap Treatment Cradle Cap Shampoo for Babies + Flake Fixer Scalp Spray Cradle Cap Kit Soothes Babys Scalp Prevents Dryness and Flakes
Frida$19.024.6★5,997 rev
Happy Cappy Medicated Shampoo and Body Wash- Baby Dandruff Shampoo Helps Cradle Cap and Seborrheic Dermatitis Reduces Flakes and Redness Dermatologist Tested Fragrance-Free - 8 Fl Oz
Happy Cappy$12.894.6★11,986 rev
Newest
by launch date
TUBBY TODD Cradle Cap Baby Hair Treatment Kit - Includes Bye-Bye Cradle Cap Gel & Cradle Cap Silicone Brush - Gentle for Babies Sensitive Skin - 1.8 Fl Oz
TUBBY TODD$20.91901 rev
Earth Mama Cradle Cap Cream - 2 oz - Gentle Cream for Babies - Scalp Moisturizer to Help Soften Flakes - Cradle Cap Kit Essential
Earth Mama$14.5873 rev
DEBETOOL Cradle Cap Brush and Comb Set with Baby Hair Brush - 3-Piece Wooden Baby Brush Kit for Newborns and Infants
DEBETOOL$7.01147 rev
TUBBY TODD Cradle Cap Baby Hair Treatment Kit - Includes Bye-Bye Cradle Cap Gel Cradle Cap Silicone Brush & 3.5oz All Over Ointment - Gentle for Babies Sensitive Skin
TUBBY TODD$42.63901 rev
oogiebear Cradle Cap Brush Kit for Babies Gentle and Safe Scalp Massage Care with Sponge Brush and Comb for Newborns and Babies
oogiebear$12.83251 rev
Trending
90-day click momentumTUBBY TODD Cradle Cap Baby Hair Treatment Kit - Includes Bye-Bye Cradle Cap Gel & Cradle Cap Silicone Brush - Gentle for Babies Sensitive Skin - 1.8 Fl Oz
TUBBY TODD$20.914.6★
Earth Mama Cradle Cap Cream - 2 oz - Gentle Cream for Babies - Scalp Moisturizer to Help Soften Flakes - Cradle Cap Kit Essential
Earth Mama$14.584.4★
oogiebear Cradle Cap Brush Kit for Babies Gentle and Safe Scalp Massage Care with Sponge Brush and Comb for Newborns and Babies
oogiebear$12.834.7★
Happy Cappy Medicated Shampoo and Body Wash- Baby Dandruff Shampoo Helps Cradle Cap and Seborrheic Dermatitis Reduces Flakes and Redness Dermatologist Tested Fragrance-Free - 8 Fl Oz
Happy Cappy$12.894.6★
Frida Baby DermaFrida The SkinSoother Baby Bath Brush | Cradle Cap Brush for Babies Baby Essential for Dry Skin Cradle Cap Treatment and Eczema | 1 Pack
Frida$6.874.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super soft and the bristles work great”
“The brushes are good quality”
“easier to remove”
“Good value”
“Fragrance free”
“no irritation”
“Very Moisturizing”
“Easy to clean”
“Effective”
“a good wash”
What buyers complain about
“has been dealing with this skin irritation for the past month”
“we didn't see much of an improvement”
“Fell apart after one use”
“no fragrance on this one”
“Overpriced”
“bad quality”
“The containers are small”
“They lied in the description”
“my childs skin is not as dry as it used to be”
“after the 2ND WASH it was mostly gone”