coterie diapers size 4
Launch itA $1.2M/yr market growing +7.5% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$53.22avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 158K searches
Price range
Great$20.06–$118.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good620avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
535
Top-5 brand share
100%
Open market
0%
- Coterie92%
- The Honest Company4%
- Pampers4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coterie The Pant Size 4 Refastenable Training Pants for Sensitive Skin Hypoallergenic Super Absorbent Overnight Leak Protection 2T/3T (20-32 lbs) 136 Count
Coterie$118.813.6★95 rev
Coterie Diaper Size 5 22 Count
Coterie$20.064.6★173 rev
The Honest Company Comfort Dry Disposable Daytime Diapers for Sensitive Skin Hypoallergenic Wild Thang + All The Alpacas Super Club Box Size 4 (2237 lbs) 104 Count
The Honest Company$47.564.0★1,762 rev
Pampers Amore Size 4 (15-34 lbs) 58 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere
Pampers$26.463.5★450 rev
Newest
by launch datePampers Amore Size 4 (15-34 lbs) 58 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere
Pampers$26.46450 rev
Coterie The Pant Size 4 Refastenable Training Pants for Sensitive Skin Hypoallergenic Super Absorbent Overnight Leak Protection 2T/3T (20-32 lbs) 136 Count
Coterie$118.8195 rev
The Honest Company Comfort Dry Disposable Daytime Diapers for Sensitive Skin Hypoallergenic Wild Thang + All The Alpacas Super Club Box Size 4 (2237 lbs) 104 Count
The Honest Company$47.561,762 rev
Coterie Diaper Size 5 22 Count
Coterie$20.06173 rev
Trending
90-day click momentumPampers Amore Size 4 (15-34 lbs) 58 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere
Pampers$26.463.5★
Coterie The Pant Size 4 Refastenable Training Pants for Sensitive Skin Hypoallergenic Super Absorbent Overnight Leak Protection 2T/3T (20-32 lbs) 136 Count
Coterie$118.813.6★
The Honest Company Comfort Dry Disposable Daytime Diapers for Sensitive Skin Hypoallergenic Wild Thang + All The Alpacas Super Club Box Size 4 (2237 lbs) 104 Count
The Honest Company$47.564.0★
Coterie Diaper Size 5 22 Count
Coterie$20.064.6★
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +7.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The material feels very soft”
“the fit is true to size”
“preventing any leaks”
“cute design”
“the absorbency is great”
“They are buttery soft, very stretchy and absorbent”
“Definitely good diapers”
“Weve had dry mornings consistently”
“Great for my 18 month old - it improved diaper rash”
“comfy & supportive”
What buyers complain about
“irritated their skin”
“The Gel Leaks”
“Just expensive”
“Runs Small — Size Up”
“One of the worst quality diaper”
“The Pure diapers felt dry even overnight”
“the only difference i see is maybe these omes are a little thicker”
“Had these on for less than 2 hours and the diaper some how broke”
“Smell bad”
“and worse, my son developed some sort of irritation, evident from the blood that was on the front of the diaper after a two-hour nap”