coterie diapers size 2
Launch itA $3.4M/yr market growing +5.2% this quarter with returns at 1.3% — clears our launch bar.
Market size
Incredible$3.4M$3.4M/yr · 655K searches
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$42.20avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 6% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$20.06–$119.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,073.82avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
605
Top-5 brand share
95%
Open market
1%
- The Honest Company43%
- Coterie22%
- Generic13%
- Pampers11%
- JAN & JUL6%
- Pura4%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Honest Company Comfort Dry Disposable Daytime Diapers for Sensitive Skin Hypoallergenic Fragrance-Free Multi-Colored Giraffes + Barnyard Babies Club Box Size 2 (12-18 lbs) 72 Count
The Honest Company$25.784.2★2,613 rev
Coterie Diaper Size 5 22 Count
Coterie$20.064.6★173 rev
The Honest Company Comfort Dry Disposable Daytime Diapers Hypoallergenic Fragrance-Free Sensitive Skin Rose Blossom + Tutu Cute Club Box Size 2 (1218 lbs) 72 Count
The Honest Company$26.934.2★2,613 rev
Millie Moon Luxury Diapers Ultra Soft CloudTouch Disposable Diapers with 12 Hour Absorbency & Wetness Indicator (2-88ct)
Generic$58.994.0★35 rev
The Honest Company Comfort Dry Disposable Daytime Diapers for Sensitive Skin Hypoallergenic Fragrance-Free Rose Blossom + Tutu Cute Super Club Box Size 2 (12-18 lbs) 124 Count
The Honest Company$47.804.0★1,762 rev
Newest
by launch date
Pampers Amore Size 2 (10-22 lbs) 120 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere
Pampers$40.12450 rev
Pampers Amore Size 2 (10-22 lbs) 74 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere
Pampers$27.04450 rev
Pampers Amore Size 2 (10-22 lbs) 186 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere
Pampers$57.97450 rev
Millie Moon Luxury Diapers Size 2 (9-18lbs) 31 Count Up to 12 Hour Absorbency Double Leak Guard and Wetness Indicator
Millie Moon$20.541 rev
Millie Moon Luxury Disposable Baby Diapers Size 2 I 88 Count I Ultra Soft Comfort Absorbent Core for Day & Night Use Wetness Indicator Gentle Materials Secure Fit
Generic$58.921 rev
Trending
90-day click momentumMillie Moon Luxury Diapers Size 2 (9-18lbs) 31 Count Up to 12 Hour Absorbency Double Leak Guard and Wetness Indicator
Millie Moon$20.545.0★
JAN & JUL Adjustable Neck Flap Wide Brim Hat Toddler with UV Protection (L: 2-5 Years Pink Strawberry)
JAN & JUL$22.624.8★
Pampers Amore Size 2 (10-22 lbs) 120 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere
Pampers$40.123.5★
Pampers Amore Size 2 (10-22 lbs) 186 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere
Pampers$57.973.5★
Millie Moon Luxury Diapers Ultra Soft CloudTouch Disposable Diapers with 12 Hour Absorbency & Wetness Indicator (2-88ct)
Generic$58.994.0★
Demand
Weekly Amazon search volume, last 13 weeks — +5.2% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and absorbent”
“they are very absorbent”
“No leak at all”
“Pretty good diapers”
“The fit is secure yet flexible enough to allow movement and play”
“Great price”
“dont give my baby any rashes”
“durable and nice hold for night time use”
“I was excited for the cute designs of these”
“suprisingly lightweight to be sucha durable”
What buyers complain about
“They leak”
“Not worth the price”
“causes diaper rash”
“very bad diapers”
“Bad absorbency”
“Strong smell”
“thickness is below par”
“seem quite short”
“they do not stick”
“the clothing wet”