coterie diapers newborn
Worth a lookShows a $1.9M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Great$1.9M$1.9M/yr · 694K searches
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$55.14avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 6% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Good$27.06–$169.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,967.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
32
Top-5 brand share
100%
Open market
0%
- The Honest Company43%
- Generic25%
- Pampers22%
- GENERIC6%
- Coterie5%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Honest Company Comfort Dry Disposable Daytime Diapers for Sensitive Skin Hypoallergenic Above It All + All the Alpacas Club Box Size Newborn 72 Count
The Honest Company$27.634.2★2,613 rev
Millie Moon Luxury Diapers Ultra Soft Cloud Touch Disposable Diapers with 12 Hour Absorbency & Wetness Indicator (N - 88ct)
Generic$59.014.0★35 rev
Pampers Pure Baby Diapers Size 0 (>10 lbs) 76 Up to 100% Leakproof Premium Hypoallergenic Soft Diapers
Pampers$29.164.8★38,721 rev
The Honest Company Comfort Dry Disposable Daytime Diapers for Sensitive Skin Hypoallergenic Rose Blossom + Tutu Cute Club Box Size Newborn 72 Count
The Honest Company$27.394.2★2,613 rev
Pampers Amore Size 0 (up to 10 lbs) 76 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere
Pampers$27.063.5★450 rev
Newest
by launch date
Kudos Chlorine Free Cotton - Lined Premium Diapers - Size 1 70 Count 7-12 lbs - (Pack of 1)
Generic$45.990 rev
Pampers Amore Size 0 (up to 10 lbs) 76 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere
Pampers$27.06450 rev
Pampers Amore Size 0 (up to 10 lbs) 128 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere
Pampers$42.08450 rev
Coterie Skincare Essentials Set | Newborn Diapers (93 Count) + 16.2 oz Shampoo & Body Wash 16.2 oz. Face & Body Lotion 4.7 oz Diaper & Dry Skin Balm | Hypoallergenic Safe for Sensitive Skin
Coterie$169.5426 rev
Millie Moon Luxury Disposable Baby Diapers Newborn Size I 30 Count I Ultra Soft Comfort Absorbent Core for Day & Night Use Wetness Indicator Gentle Materials Secure Fit
Generic$39.363 rev
Trending
90-day click momentumPampers Amore Size 0 (up to 10 lbs) 128 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere
Pampers$42.083.5★
Millie Moon Luxury Disposable Baby Diapers Newborn Size I 30 Count I Ultra Soft Comfort Absorbent Core for Day & Night Use Wetness Indicator Gentle Materials Secure Fit
Generic$39.363.6★
Pampers Amore Size 0 (up to 10 lbs) 76 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere
Pampers$27.063.5★
Millie Moon Luxury Diapers Ultra Soft Cloud Touch Disposable Diapers with 12 Hour Absorbency & Wetness Indicator (N - 88ct)
Generic$59.014.0★
Coterie Skincare Essentials Set | Newborn Diapers (93 Count) + 16.2 oz Shampoo & Body Wash 16.2 oz. Face & Body Lotion 4.7 oz Diaper & Dry Skin Balm | Hypoallergenic Safe for Sensitive Skin
Coterie$169.544.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“I like that diaper material feels soft”
“The diapers themselves are excellent quality”
“They are absorbent”
“great fit”
“as of now have no leakage problems”
“Diapers keep baby dry enough”
“they don't irritate her skin”
“Design is cute”
“Good product and satisfied with the price”
“All of the products are fragrance free”
What buyers complain about
“Leaks like crazy”
“over priced”
“Too big”
“lack of quality control”
“Very thin diaper”
“irritation after using these diapers”
“please be aware they are not very absorbent”
“Bad chemical smell”
“Very difficult to use”
“No more stick”