coterie diapers
Launch itA $7.0M/yr market growing +3.3% this quarter with returns at 0.4% — clears our launch bar.
Market size
Incredible$7.0M$7.0M/yr · 1.8M searches
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Great$67.65avg listing price — sweet spot $15–$100
Price range
Good$9.00–$129.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,040.7avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
550
Top-5 brand share
98%
Open market
0%
- Coterie76%
- JOONYA8%
- Generic6%
- Pura5%
- ATTITUDE3%
- The Honest Company2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coterie Baby Wipes for Sensitive Skin Plant-Based and Plastic-Free Fibers 99% Water Hypoallergenic pH Balanced Unscented Clean and Gentle Baby Essentials 8 Pack 448 Count
Coterie$66.994.8★514 rev
Coterie Baby Wipes for Sensitive Skin Plant-Based and Plastic-Free Fibers 99% Water Hypoallergenic pH Balanced Unscented Clean and Gentle Baby Essentials 4 Standard Packs & 8 Travel Size Packs
Coterie$73.814.8★514 rev
Kudos Skin-Loving Baby Wipes - Plastic-Free & Unscented - 180ct - (3 pack of 60)
Generic$19.703.8★6 rev
Pura Natural Sensitive Baby Wipes 99% Water Unscented & Hypoallergenic Suitable for Sensitive & Eczema-prone Skin Hypoallergenic EWG Verified 10 Pack of 60 Wet Wipes (600 Diaper Wipes) Bulk Buy
Pura$31.054.1★2,552 rev
Coterie Diaper Size 5 22 Count
Coterie$20.064.6★173 rev
Newest
by launch dateKudos Skin-Loving Baby Wipes - Plastic-Free & Unscented - 180ct - (3 pack of 60)
Generic$19.706 rev
Coterie Flushable Wipes for Toddlers Designed for Potty Training Safe for Sensitive Skin Hypoallergenic 99% Water Plant-Based Fragrance Free Sewer & Septic Safe 4 Pack (224 Wipes)
Coterie$32.3288 rev
Coterie The Skin Essentials Baby Gift Set | 16.2 oz Shampoo + Body Wash 16.2 oz Face + Body Lotion 4.7oz Diaper + Dry Skin Balm | Fragrance Free Safe for Sensitive Skin Hypoallergenic Eczema Safe
Coterie$119.6233 rev
Coterie Baby Dry Skin Skincare Essentials Set | 16.2 oz Face + Body Lotion 4.7 oz Diaper + Dry Skin Balm | Fragrance Free Safe for Sensitive Skin Hypoallergenic Microbiome Friendly Eczema Safe
Coterie$87.6143 rev
ATTITUDE Baby Water Wipes EWG Verified Safe for Newborns Unscented & Fragrance-Free 99% Water Gentle Vegan & Dermatologically Tested Travel Pack with Hard Lid 72 Count (Pack of 3)
ATTITUDE$20.69169 rev
Trending
90-day click momentum
Coterie Water Baby Wipes 56 Count
Coterie$9.004.8★
Coterie The Skin Essentials Baby Gift Set | 16.2 oz Shampoo + Body Wash 16.2 oz Face + Body Lotion 4.7oz Diaper + Dry Skin Balm | Fragrance Free Safe for Sensitive Skin Hypoallergenic Eczema Safe
Coterie$119.624.6★
Kudos Skin-Loving Baby Wipes - Plastic-Free & Unscented - 180ct - (3 pack of 60)
Generic$19.703.8★
Coterie Flushable Wipes for Toddlers Designed for Potty Training Safe for Sensitive Skin Hypoallergenic 99% Water Plant-Based Fragrance Free Sewer & Septic Safe 4 Pack (224 Wipes)
Coterie$32.324.7★
Coterie The Newborn Gift Set Size Newborn Diapers (31 Count) & Size 1 (33 Count) 1 Travel Size Pack Baby Wipes (18 Count) Plant Based Materials Hypoallergenic for Sensitive Skin Baby Essentials
Coterie$124.374.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.Peak months: Apr, Jun · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“They wipe well”
“Excellent product”
“It rinses clean”
“keeps skin soft”
“The lotion is thick enough to hydrate deeply”
“Good deal”
“It moisturizes nicely”
“Nice smell”
“no irritation at all”
“they also fit great”
What buyers complain about
“Not worth the price”
“irritated his skin”
“Not very thick”
“have a chemical smell”
“These are some of the absolute worst wipes”
“sizing is WAY off”
“dry out easily”
“Little rough”
“But for the price unacceptable for the leakage”
“But these pants that weve transitioned into are not made well”