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coppertone water babies lotion spf 50

Skip it41/100

a concentrated shelf (top 5 take 83% of clicks) — coppertone water babies lotion spf 50 doesn't clear our bar today.

Market/yr

$475K

Growth (1y)

+97.1%

Products

10

Brands

5

was 4 a year ago

Sellers

75

Price range

$8.40–$21.71

Returns

0.4%

Rating

4.6★

41/100

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Scored 41/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
24
×0.30
Growth
64
×0.30
Competition
10
×0.20
Quality gap
26
×0.10
Returns
96
×0.10

Demand

Weekly Amazon search volume, last 99 weeks — +97.1% year over year.
15K8KSpike '25Prime Day '25Spike '26Aug '24Dec '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 16.4×

Competition

78%Coppertone
  • Coppertone78%
  • JAN & JUL9%
  • Sun Bum6%
  • BLUE LIZARD4%
  • Banana Boat3%

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack. 5 brands and 75 sellers compete here.

Brands

5 rising

was 4 a year ago

Sellers

75

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 10 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Application14%

“easy application”

Quality-Overall11%

“This was highly rated by Consumer Reports”

Protection9%

“Sun protected”

Smell8%

“lower odor”

Suitability Combination Skin6%

“It also doesnt break my sons sensitive skin out”

Ease Of Use5%

“Very easy to use and most important”

Value For Money5%

“relatively low cost”

Advertised Vs Actual Product4%

“Did the job”

Ingredients-Overall4%

“Clean ingredients”

Efficiency4%

“Works well”

What buyers complain about

Allergies17%

“Look is allergic so read whats in it”

Smell10%

“Chemical smell”

Durability6%

“These are pretty expensive to literally break after one use”

Skin Health5%

“Makes skin peel”

Ease Of Use4%

“Hard to rub in”

Functionality-Overall4%

“Did not work”

Value For Money4%

“Wish it was somewhat cheaper”

Color4%

“The white cast is awful”

Adhesion/Stickiness3%

“does feel slightly sticky”

Sensitivity-Overall3%

“Its also very sensitive on the skin”

Top return reasons

  • Advertised Vs Actual Product15%
  • Leak-Proof12%
  • Size-Overall11%
  • Smell9%
  • Value For Money6%
  • Product Condition6%
  • Color6%
  • Functionality-Overall5%
  • Ingredients-Overall5%
  • Residue4%

Data scraped July 10, 2026 · Marketplace baseline: 4.4★ avg rating · $22.43 median price · 2.2% median returns across 20,676 tracked niches.