contigo straw cup kids spill proof
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$21.06avg listing price — sweet spot $15–$100
Price range
Great$12.11–$42.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 6% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$94K$94K/yr · 149K searches
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Review moat
Bad14,043.14avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
18
Top-5 brand share
100%
Open market
0%
- Contigo96%
- Zak Designs3%
- Owala2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Contigo Leighton Kids Water Bottle 2-Pack 14oz Spill-Proof Blue Raspberry/Azalea & Butterlies/Llamas Dishwasher Safe Tumbler with Straw
Contigo$18.444.6★7,862 rev
Contigo Kids Spill-Proof Tumbler with Straw 14 oz. 2 Pack
Contigo$19.494.6★26,160 rev
Contigo Aubrey Kids Water Bottle
Contigo$21.604.7★22,563 rev
Contigo Leighton Kids Water Bottle 2-Pack 14oz Paw Patrol Spill-Proof Dishwasher Safe Tumbler with Straw Blue and Yellow
Contigo$16.704.6★7,862 rev
Contigo Leighton Tumbler with Straw 14 oz Cool Lime PAW Patrol (Color changing straw); Glacier PAW Patrol (Color changing body)
Contigo$16.884.6★7,862 rev
Newest
by launch date
Contigo Aubrey Kids Water Bottle
Contigo$21.4222,563 rev
Owala Kids Insulation BPA-Free Plastic Tumbler with Spill Resistant Flexible Straw Easy to Clean Kids Water Bottle Great for Travel Dishwasher Safe 15 Oz Orange and Peach (Watermelon)
Owala$12.557,845 rev
Contigo Leighton Tumbler with Straw 14 oz Cool Lime PAW Patrol (Color changing straw); Glacier PAW Patrol (Color changing body)
Contigo$16.887,862 rev
Contigo AUTOCLOSE Shake & Go 20oz Tumbler Glacier Pearl
Contigo$16.90176 rev
Contigo Leighton Kids Water Bottle 2-Pack 14oz Paw Patrol Spill-Proof Dishwasher Safe Tumbler with Straw Blue and Yellow
Contigo$16.707,862 rev
Trending
90-day click momentumContigo Leighton Tumbler with Straw 14 oz Cool Lime PAW Patrol (Color changing straw); Glacier PAW Patrol (Color changing body)
Contigo$16.884.6★
Contigo Spill-Proof Kids Tumbler with Straw 3-Pack Sprinkles Wink And Persian Green 14Fl oz
Contigo$40.064.6★
Contigo Kids 3 Pack Tumblers - Blue Green Red
Contigo$42.694.7★
Contigo Aubrey Kids Water Bottle
Contigo$21.424.7★
Contigo Kids Leighton Straw Tumbler with Spill-Proof Lid 14oz. 2 Pack Blueberry & Jade
Contigo$20.724.6★
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — -10.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“leak free”
“Easy to use easy to wash”
“Good cups”
“Durable and cute”
“Solid cups”
“Great color”
“The size is perfect”
“**Safety Concerns** I love the cup over all”
“Very cute designs”
“Worth it”
What buyers complain about
“they leak”
“broke after using just 3 times”
“And hard to clean”
“Cannot remove sticky glue residue”
“Poor quality”
“this cup stinks soooo bad”
“Bad design”
“Confusing picture”
“its not easy”
“Handle breaks”