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colic baby relief

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 94Growth 20Conversion 95Competition 3Returns 100Price range 40Avg price 54Brand share 0Review moat 20Quality gap 19

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.9M

$1.9M/yr · 1.2M searches

Avg price

Good$12.54

avg listing price — sweet spot $15–$100

Price range

Okay$8.29–$19.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-10.6%

90-day search growth — must beat 0% to launch

Review moat

Bad13,943.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

59

Top-5 brand share

100%

Open market

0%

  • Mommy's Bliss83%
  • Little Remedies14%
  • MYLICON3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$386K40%$773K60%$1.2M80%$1.5M1K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 49 weeks — -10.6% search growth over the last 90 days.
25K15KSpike '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency13%

“It was effective”

Quality-Overall12%

“Ive purchased multiple times and the quality is always great and consistent”

Ease Of Use9%

“Easy to use”

Regulates Digestion7%

“Very good, it helps babies relieve their colic”

Acid Regulator/Stomach Ache Relief7%

“it also helped with the reflux issues”

Value For Money6%

“Worth it”

Taste-Overall5%

“Baby approved taste”

Sleep Quality5%

“helps her sleep through the night”

Breastfeeding Friendly4%

“Helps my infant tremendously”

Soothing Effect3%

“It seems to soothe him pretty well”

What buyers complain about

Functionality-Overall15%

“not effective”

Ease Of Use8%

“Impossible to open”

Taste-Overall7%

“Has a strong taste that my baby refuses to take”

Sleep Quality6%

“Doesn't seem to help sleep”

Age Suitability6%

“But does not work for our 2 month little one”

Allergies4%

“But Caused Skin Reaction”

Size-Overall3%

“Smaller than expected”

Dosage3%

“5ml is ALOT for a baby”

Leak-Proof3%

“leaky bottle”

Advertised Vs Actual Product2%

“everywhere I purchase this product has a different label”

Top return reasons

Ingredients-Overall100%