closet door lock
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.76avg listing price — sweet spot $15–$100
Price range
Good$6.03–$31.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 6% kills the launch gate
Review moat
Okay1,852.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$174K$174K/yr · 148K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 flat
Sellers
16
Top-5 brand share
87%
Open market
8%
- Safety Innovations47%
- LatchSmart13%
- TAMIDN11%
- Mommy's Helper11%
- Plowatxi5%
- BILLROAD5%
- Open — no brand owns it (3 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
(2- Pack) - Safety Innovations Bi-fold Door Lock - Closet Protection Child and Pet Proof Bi-fold Door Lock - Tool-Free Installation - Unbreakable Clear Polycarbonate - for 1 3/8 Thick Wood Doors
Safety Innovations$15.914.7★8,225 rev
LatchSmart Bifold Door Lock (2 Pack) Child Safety Lock for Your Closet & Pantry Automatically Locks to Keep Toddlers Dogs & Cats Out Tool-Free Install
LatchSmart$23.684.6★117 rev
Bifold Door Lock- Metal Double Door Child Safety Locks Keep Toddler Cats&Dogs Out of Pantry Closets Cabinets
TAMIDN$13.524.4★291 rev
Mommys Helper Slide-Lok Bi-Fold Door Lock (1 Pack) Child Safety Lock for Bifold Closet Doors Helps Reduce Finger Pinch Risk Fits Most Double Doors with Adjustable Slide Rod
Mommy's Helper$7.934.5★6,330 rev
Bifold Door Lock White 3-Digit Password Keyless Cabinet Door Locks with Combination Sliding Pantry Lock Closet Door Lock for Double Barn Shed Door Yardlock for Garage Garden 1pcs
Plowatxi$13.294.4★115 rev
Newest
by launch dateBifold Door Lock White 3-Digit Password Keyless Cabinet Door Locks with Combination Sliding Pantry Lock Closet Door Lock for Double Barn Shed Door Yardlock for Garage Garden 1pcs
Plowatxi$13.29115 rev
LatchSmart Bifold Door Lock (2 Pack) Child Safety Lock for Your Closet & Pantry Automatically Locks to Keep Toddlers Dogs & Cats Out Tool-Free Install
LatchSmart$23.68117 rev
Bifold Door Lock Child Safety Locks for Double Doors & Closet Pantry Fits Bi-Fold Doors 1 1/8-1 3/8 Inch No Drill Installation (White 2 Pack)
Dolenor$16.9536 rev
Bifold Door Lock- Metal Double Door Child Safety Locks Keep Toddler Cats&Dogs Out of Pantry Closets Cabinets
TAMIDN$13.52291 rev
INIRET 2 Packs Barn Door Latches2.75 x 2.02 Matte Black Stainless Steel barn gate flip Door Latch Bi-fold Door Lock Sliding Door Antique Lock Gate Latches Wine Cabinet Closet Door Latches
INIRET$7.15543 rev
Trending
90-day click momentumBifold Door Lock Child Safety Locks for Double Doors & Closet Pantry Fits Bi-Fold Doors 1 1/8-1 3/8 Inch No Drill Installation (White 2 Pack)
Dolenor$16.954.6★
Bifold Door Lock White 3-Digit Password Keyless Cabinet Door Locks with Combination Sliding Pantry Lock Closet Door Lock for Double Barn Shed Door Yardlock for Garage Garden 1pcs
Plowatxi$13.294.4★
Bifold Door Lock- Metal Double Door Child Safety Locks Keep Toddler Cats&Dogs Out of Pantry Closets Cabinets
TAMIDN$13.524.4★
LatchSmart Bifold Door Lock (2 Pack) Child Safety Lock for Your Closet & Pantry Automatically Locks to Keep Toddlers Dogs & Cats Out Tool-Free Install
LatchSmart$23.684.6★
(2- Pack) - Safety Innovations Bi-fold Door Lock - Closet Protection Child and Pet Proof Bi-fold Door Lock - Tool-Free Installation - Unbreakable Clear Polycarbonate - for 1 3/8 Thick Wood Doors
Safety Innovations$15.914.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“But the locks are perfect for keeping curious cats out of the closets”
“Works like a charm”
“Easy install”
“Simple design”
“Easy to use and durable”
“Its super sturdy”
“Definitely worth the purchase”
“and secure”
“the adhesive stuck with no issues”
What buyers complain about
“Didnt stick”
“One of the locks was broken and completely unusable”
“Not the strongest”
“Doesn't work”
“Didn't fit,”
“Disappointed Milky Grey”
“not the best”
“and feels like it's going to break in no time if I keep using it”
“But my door is too thin”