christmas baskets empty
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Review moat
Great210.54avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.93avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good$6.75–$38.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 6% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 316K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
14
Top-5 brand share
58%
Open market
34%
- CHICVITA18%
- Pascliyna11%
- Zopeal10%
- TranquilBliss10%
- Geelin9%
- LATOGHIVE9%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CHICVITA Small Storage Basket for Gifts Gift Baskets Empty Baby Basket for Toys Towels Decorative Woven Rope Baskets for Living Room Red 13x 10x 5
CHICVITA$16.104.6★757 rev
Pascliyna 12 Set Christmas Gift Baskets Empty 10x7 Inch Kraft Paper Christmas Gifts Baskets with Cellophane Bags and Red Pull Bows Reusable Gift Wrapping for Xmas Holiday Winter Party Supplies
Pascliyna$25.104.8★9 rev
Zopeal 4 Pcs Christmas Woven Basket with Gift Bag Ribbon Empty Basket Deer Storage Bin Holiday Decorative for Xmas Gifts 12 x 8 x 5 Inch
Zopeal$38.573.8★7 rev
TranquilBliss 8PCS Christmas Gift Bags Reusable Holiday Treat Bags with Handles Christmas Baskets for Gifts Empty Non-Woven Xmas Party Supplies 12.89.86.7
TranquilBliss$10.054.6★512 rev
LATOGHIVE Rectangular Christmas Basket Waterproof Storage Bin for Bedroom Collapsible Bin Books Box Basket Room Decor(Red Christmas)
LATOGHIVE$6.754.7★37 rev
Newest
by launch date
24 Pcs Christmas Baskets for Gifts Empty to Fill Xmas Gift Baskets 4 Styles Christmas Gift Basket with 24 Clear Gifts Bags and 24 Bow Ribbon for Xmas Holiday Christmass Party Favors Birthday
Spcvehaciast$23.078 rev
LATOGHIVE Rectangular Christmas Basket Waterproof Storage Bin for Bedroom Collapsible Bin Books Box Basket Room Decor(Red Christmas)
LATOGHIVE$6.7537 rev
Zopeal 4 Pcs Christmas Woven Basket with Gift Bag Ribbon Empty Basket Deer Storage Bin Holiday Decorative for Xmas Gifts 12 x 8 x 5 Inch
Zopeal$38.577 rev
Pascliyna 12 Set Christmas Gift Baskets Empty 10x7 Inch Kraft Paper Christmas Gifts Baskets with Cellophane Bags and Red Pull Bows Reusable Gift Wrapping for Xmas Holiday Winter Party Supplies
Pascliyna$25.109 rev
Geelin 4 Pcs Large Christmas Basket for Gifts Empty 15 x 11 x 9.5 Inch Xmas Storage Basket with Handles Collapsible Storage Bin Rectangle Laundry Organizer for Office Home Bedroom Cloth Toy(Pink)
Geelin$19.5922 rev
Trending
90-day click momentumLATOGHIVE Rectangular Christmas Basket Waterproof Storage Bin for Bedroom Collapsible Bin Books Box Basket Room Decor(Red Christmas)
LATOGHIVE$6.754.7★
Geelin 4 Pcs Large Christmas Basket for Gifts Empty 15 x 11 x 9.5 Inch Xmas Storage Basket with Handles Collapsible Storage Bin Rectangle Laundry Organizer for Office Home Bedroom Cloth Toy(Pink)
Geelin$19.594.8★
Geelin 3 Pcs Large Christmas Baskets 15 x 11 x 9.5 Inch Empty Xmas Storage Bin with Handles Collapsible Waterproof Extra Big Foldable Gift Basket for Office Home Bedroom Cloth Toy Gift(Rustic)
Geelin$21.734.5★
6 Set Christmas Baskets Gift Empty to Fill with Ribbons and Clear Bags for Christmas Graduation Valentines Day Easter Wedding Birthday Party Party Favors (red)
--$17.564.8★
Pascliyna 12 Set Christmas Gift Baskets Empty 10x7 Inch Kraft Paper Christmas Gifts Baskets with Cellophane Bags and Red Pull Bows Reusable Gift Wrapping for Xmas Holiday Winter Party Supplies
Pascliyna$25.104.8★
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -16.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 167.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good size”
“Very sturdy”
“Bought to hold a gift it worked perfectly for everything I needed held quite a bit of stuff”
“They were perfect for making Christmas gifts”
“Quality is good”
“Pretty”
“Exactly as expected”
“Muy funcional”
“not thin or flimsy”
“Great value”
What buyers complain about
“Bags made cheaply”
“When I seen how big the basket was I kept thinking what I have won't fit”
“I do not like baskets that look flimsy and misshapened”
“the instructions were not helpful”