chamomile lotion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,913.4avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Avg price
Okay$9.28avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$4.02–$17.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$46K$46K/yr · 69K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
50
Top-5 brand share
100%
Open market
0%
- Shea Moisture75%
- Amazon Basics16%
- FUOITA4%
- Greenwich Bay Trading Company3%
- Dr Teal's2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SheaMoisture Baby Lotion 100% Virgin Coconut Oil for Baby Skin Baby Lotion Clear Skin Moisturizer 8 oz
Shea Moisture$8.224.7★2,427 rev
Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)
Amazon Basics$4.024.7★3,062 rev
SheaMoisture Baby Moisturizer Manuka Honey & Lavender for Delicate Hair and Skin Nighttime Hair and Skin Care Regimen 8 oz
Shea Moisture$7.804.7★860 rev
Baby Multi-Purpose Balm Oat Milk & Rice Water 3.5 oz (99 g) SheaMoisture
Shea Moisture$6.964.4★99 rev
SheaMoisture Baby Wash & Shampoo for All Skin Types Raw Shea Chamomile & Argan Oil Baby Wash and Shampoo with Frankincense & Myrrh to Help Cleanse 13 oz Gold Packaging may vary
Shea Moisture$7.664.7★5,549 rev
Newest
by launch date
FUOITA UPF 50+ Baby Sun Hat Baby Bucket Hat with Strings Summer Sun Protection Infant Sun Hat Toddler Beach Hat for Kid 2-5T
FUOITA$10.43186 rev
Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)
Amazon Basics$4.023,062 rev
SheaMoisture Baby Moisturizer Manuka Honey & Lavender for Delicate Hair and Skin Nighttime Hair and Skin Care Regimen 8 oz
Shea Moisture$7.80860 rev
Shea Moisture Extra Comforting Baby Lotion Oat Milk & Rice Water 8 oz Liquid
Shea Moisture$11.3612 rev
Baby Multi-Purpose Balm Oat Milk & Rice Water 3.5 oz (99 g) SheaMoisture
Shea Moisture$6.9699 rev
Trending
90-day click momentumFUOITA UPF 50+ Baby Sun Hat Baby Bucket Hat with Strings Summer Sun Protection Infant Sun Hat Toddler Beach Hat for Kid 2-5T
FUOITA$10.434.8★
Baby Multi-Purpose Balm Oat Milk & Rice Water 3.5 oz (99 g) SheaMoisture
Shea Moisture$6.964.4★
Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)
Amazon Basics$4.024.7★
Dr Teals Sleep Body Lotion 24-Hour Moisture with Melatonin Lavender & Chamomile Essential Oils 8 fl oz (Pack of 3)
Dr Teal's$17.214.7★
SheaMoisture Baby Lotion 100% Virgin Coconut Oil for Baby Skin Baby Lotion Clear Skin Moisturizer 8 oz
Shea Moisture$8.224.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The smell is beautiful”
“Good as name brand”
“Soothes the itch”
“Worth the money”
“helping with multiple types of minor skin irritations”
“Works Well”
“makes my skin feel soft”
“dries pretty quickly”
“Product works as intended”
“Great for bugs bite or break outs”
What buyers complain about
“Very strong scent”
“Irritates the skin”
“This product that was delivered a few days ago was VERY WATERY”
“Didnt work at all”
“I heard this might be drying”
“has a thin consistency”
“Weird texture and has fragrance”
“Garbage”
“Bought this and its thick doesnt try fast and doesnt stop the itch”
“it arrived with a broken pump”