ceres chill
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$40.84avg listing price — sweet spot $15–$100
Price range
Great$9.21–$81.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$490K$490K/yr · 740K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,340.97avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
31
Top-5 brand share
95%
Open market
4%
- CERES CHILL43%
- Boon25%
- Willow16%
- Momcozy10%
- Papablic1%
- PLOSIF1%
- Open — no brand owns it (4 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ceres CHILL OG Breastmilk Chiller & Warmer 1234oz Portable Breast Milk Cooler Storage & Baby Bottle for Travel Work or On-The-Go Pump Compatible Container Dont Call Me Hon Plum
CERES CHILL$61.654.7★1,772 rev
Ceres CHILL OG+ Breastmilk Chiller/Warmer 1238oz Portable Breast Milk Cooler Two Chilling Options & More Capacity Pump Compatible Container - Touching Grass
CERES CHILL$64.544.7★1,772 rev
Boon Frosh Portable Breastmilk Chiller - Insulated Stainless Steel Cooler and Storage Container - Blue - Keeps Milk Cold for up to 17 Hours*
Boon$29.734.6★746 rev
Momcozy 22oz Portable Breast Milk Cooler for Outdoor Life Saver with 360 Total Cooling for 24 Hours Larger Capacity Travel Breastmilk Chiller with 2pcs Baby Bottles for Breastmilk Storage Green
Momcozy$81.694.9★2,218 rev
Willow - Portable Breastmilk Cooler - Keeps Breast Milk Cold for 24 Hours - Stainless Steel - Insulated - Reuseable - Breastfeeding Essentials - Storage Container w/Gel Ice Pack - Pink - 16oz
Willow$31.384.1★801 rev
Newest
by launch dateCeres CHILL OG+ Breastmilk Chiller/Warmer 1238oz Portable Breast Milk Cooler Two Chilling Options & More Capacity Pump Compatible Container - Touching Grass
CERES CHILL$64.541,772 rev
Ceres CHILL OG+ Breastmilk Chiller/Warmer 1238oz Portable Breast Milk Cooler Two Chilling Options & More Capacity Pump Compatible Container Dusty Lilac
CERES CHILL$63.961,772 rev
Ceres CHILL OG+ Breastmilk Chiller/Warmer 1238oz Portable Breast Milk Cooler Two Chilling Options & More Capacity Pump Compatible Container - Moonlighting
CERES CHILL$64.991,772 rev
Willow - 25oz Portable Breastmilk Cooler - Keeps Breast Milk Cold for 24 Hours - Stainless Steel - Use w/Included Ice Pack or Ice Cubes - Breastfeeding Essentials - Dishwasher Safe - Alabaster
Willow$40.18801 rev
Willow - 25oz Portable Breastmilk Cooler - Keeps Breast Milk Cold for 24 Hours - Stainless Steel - Use w/Included Ice Pack or Ice Cubes - Breastfeeding Essentials - Dishwasher Safe - Juniper
Willow$39.04801 rev
Trending
90-day click momentum
Duoyeree UPF 50+ Baby Sun Protection Hat with Neck Flap Kids Infant Toddler Beach Hat for Boys Girls 2-5T
Duoyeree$10.994.5★
Ceres CHILL OG+ Breastmilk Chiller/Warmer 1238oz Portable Breast Milk Cooler Two Chilling Options & More Capacity Pump Compatible Container - Moonlighting
CERES CHILL$64.994.7★
Ceres CHILL OG+ Breastmilk Chiller/Warmer 1238oz Portable Breast Milk Cooler Two Chilling Options & More Capacity Pump Compatible Container - Touching Grass
CERES CHILL$64.544.7★
Ceres CHILL OG+ Breastmilk Chiller/Warmer 1238oz Portable Breast Milk Cooler Two Chilling Options & More Capacity Pump Compatible Container Dusty Lilac
CERES CHILL$63.964.7★
Baby Sun Hat 2-5 Years
MaxNova$14.964.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 4.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“easy to clean”
“Amazing quality”
“cleans up easily as well”
“Portable cooler”
“The size is great”
“Money well spent”
“They dont leak”
“Seems like good construction”
“A must for breastfeeding”
“COMFORTABLE”
What buyers complain about
“Leaks :”
“Breaks easy”
“It is large”
“theyre just too bulky”
“Not user friendly”
“Not worth the price”
“Didnt work”
“I dont reach for them even when they stay the only ones always clean. because I dont use them”
“it was a little awkward to use in my opinion”
“Temperature is inaccurate”