cerave baby sunscreen
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Growth
Great+95.4%90-day search growth — must beat 0% to launch
Avg price
Good$12.13avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad9,207.67avg incumbent reviews — the moat a new listing must climb
Price range
Bad$6.11–$17.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$72K$72K/yr · 38K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
46
Top-5 brand share
100%
Open market
0%
- CeraVe63%
- Eucerin23%
- Cetaphil6%
- Aveeno Baby4%
- BLUE LIZARD3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CeraVe Mineral Sunscreen Stick SPF 50 Broad Spectrum SPF + Hyaluronic Acid + Ceramides Titanium Dioxide & Zinc Oxide 100% Mineral Face Sunscreen Stick Fragrance Free & Oil Free
CeraVe$8.444.5★12,422 rev
Eucerin Sun Sensitive Mineral Baby Sunscreen Lotion SPF 50 with Zinc Oxide Protection Hypoallergenic Mineral Sunscreen for Babies Tear Free and Fragrance Free 4 Fl Oz Tube
Eucerin$17.434.6★952 rev
CeraVe 100% Mineral Sunscreen SPF 50 Face sunscreen With Zinc Oxide & Titanium Dioxide Hyaluronic Acid + Niacinamide + Ceramides Oil Free Travel Size 2.5 oz
CeraVe$13.303.9★26,761 rev
Cetaphil Sheer Mineral Sunscreen Stick for Face & Body 0.5oz 100% UVA/UVB Mineral Sunscreen: Zinc Oxide & Titanium Dioxide Broad Spectrum SPF 50 For Sensitive Skin
Cetaphil$6.114.4★6,582 rev
Aveeno Baby Continuous Protection Zinc Oxide SPF 50 Sunscreen for Babies with Sensitive Skin Broad Spectrum Sun Protection Tear-Free Sweat- & Water-Resistant No added Parabens 3 Fl Oz
Aveeno Baby$12.294.5★2,936 rev
Newest
by launch dateEucerin Sun Sensitive Mineral Baby Sunscreen Lotion SPF 50 with Zinc Oxide Protection Hypoallergenic Mineral Sunscreen for Babies Tear Free and Fragrance Free 4 Fl Oz Tube
Eucerin$17.43952 rev
Aveeno Baby Continuous Protection Zinc Oxide SPF 50 Sunscreen for Babies with Sensitive Skin Broad Spectrum Sun Protection Tear-Free Sweat- & Water-Resistant No added Parabens 3 Fl Oz
Aveeno Baby$12.292,936 rev
Cetaphil Sheer Mineral Sunscreen Stick for Face & Body 0.5oz 100% UVA/UVB Mineral Sunscreen: Zinc Oxide & Titanium Dioxide Broad Spectrum SPF 50 For Sensitive Skin
Cetaphil$6.116,582 rev
Blue Lizard BABY Mineral Sunscreen with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection with Smart Cap Technology - Fragrance Free 5 oz. Tube
BLUE LIZARD$15.215,593 rev
CeraVe 100% Mineral Sunscreen SPF 50 Face sunscreen With Zinc Oxide & Titanium Dioxide Hyaluronic Acid + Niacinamide + Ceramides Oil Free Travel Size 2.5 oz
CeraVe$13.3026,761 rev
Trending
90-day click momentumCeraVe 100% Mineral Sunscreen SPF 50 Face sunscreen With Zinc Oxide & Titanium Dioxide Hyaluronic Acid + Niacinamide + Ceramides Oil Free Travel Size 2.5 oz
CeraVe$13.303.9★
Blue Lizard BABY Mineral Sunscreen with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection with Smart Cap Technology - Fragrance Free 5 oz. Tube
BLUE LIZARD$15.214.8★
Eucerin Sun Sensitive Mineral Baby Sunscreen Lotion SPF 50 with Zinc Oxide Protection Hypoallergenic Mineral Sunscreen for Babies Tear Free and Fragrance Free 4 Fl Oz Tube
Eucerin$17.434.6★
CeraVe Mineral Sunscreen Stick SPF 50 Broad Spectrum SPF + Hyaluronic Acid + Ceramides Titanium Dioxide & Zinc Oxide 100% Mineral Face Sunscreen Stick Fragrance Free & Oil Free
CeraVe$8.444.5★
Aveeno Baby Continuous Protection Zinc Oxide SPF 50 Sunscreen for Babies with Sensitive Skin Broad Spectrum Sun Protection Tear-Free Sweat- & Water-Resistant No added Parabens 3 Fl Oz
Aveeno Baby$12.294.5★
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +95.4% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very good product I've been using it for two weeks”
“Ease of use”
“Perfect for my skin”
“Smooth application”
“Love it and fits right into my bag”
“it didnt cause irritation or breakouts”
“Good protection”
“Cheap”
“it feels gentle”
“I see changes in my skin very hydrated”
What buyers complain about
“Its too white”
“The tube is on the smaller side”
“It isn't greasing or thick”
“Allergic reaction”
“there was a lot of dried up white residue at the top of the stick”
“Burned my skin”
“Too dry”
“Used product”
“doesnt apply evenly”
“It is very greasy as well”