castile soap bar
Launch itA $2.1M/yr market growing +44.1% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 1.1M searches
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.83avg listing price — sweet spot $15–$100
Price range
Good$2.80–$43.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+44.1%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,256.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
137
Top-5 brand share
100%
Open market
0%
- Dr. Bronner's81%
- Kirk's15%
- Dr. Natural4%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Bronners - Pure-Castile Bar Soap (Baby Unscented 5 ounce 2-pack) - Made with Organic Oils For Face Body Hair Gentle for Sensitive Skin Babies No Added Fragrance Biodegradable Vegan
Dr. Bronner's$9.164.8★6,703 rev
Dr. Bronners Pure-Castile Magic Bar Soap - Made with Regenerative Organic Certified Oils - For Face Body Hair- Gentle on Sensitive Skin - Vegan Soap Bars for Men & Women - Lavender 2 Pack 5oz
Dr. Bronner's$9.984.8★5,967 rev
Dr. Bronners Pure-Castile Magic Bar Soaps (5 Ounce Variety Gift Pack) Almond Unscented Lavender Peppermint Citrus Rose - Made with Regenerative Organic Certified Oils Vegan Non-GMO
Dr. Bronner's$28.814.8★2,948 rev
Dr. Bronners Pure-Castile Magic Bar Soaps (Peppermint 5oz 2-Pack) Made with Regenerative Organic Certified Oils Soap Bars for Men & Women Gentle for Face & Body Vegan Non-GMO
Dr. Bronner's$10.004.8★6,839 rev
Dr. Bronners Pure-Castile Magic Soap Bars (Peppermint 5 oz 6-Pack) - Made with Regenerative Organic Certified Oils - For Face Body & Hair - Gentle Vegan - Bar Soaps for Men & Women
Dr. Bronner's$26.994.8★6,839 rev
Newest
by launch date
Dr. Bronners Pure-Castile Magic Bar Soap- Made with Regenerative Organic Certified Oils- For Face Body Hair Vegan Soap Bars for Men & Women- Variety 3-Pack Peppermint Lavender Unscented
Dr. Bronner's$15.252,948 rev
Dr. Bronners Pure-Castile Magic Bar Soaps (5 Ounce Variety Gift Pack) Almond Unscented Lavender Peppermint Citrus Rose - Made with Regenerative Organic Certified Oils Vegan Non-GMO
Dr. Bronner's$28.812,948 rev
Dr. Natural Castile Bar Soap - Multipurpose Soap Bar with Anti-Acne Properties - for Face Body Hair - Sensitive Skin Body Wash - Peppermint - 2 pcs
Dr. Natural$3.06818 rev
Dr. Bronners Pure-Castile Magic Bar Soap (5 oz Variety Pack) Almond Unscented Lavender Peppermint Citrus Rose Tea Tree & Eucalyptus - Made with Regenerative Organic Certified Oils Vegan
Dr. Bronner's$43.492,948 rev
Kirks Castile Bar Soap Original Fresh Scent - Clinically Tested Safe for Sensitive Skin with Coconut Oil Vegan and Non-GMO - 4 oz Bars 6 Pack and Fragrance Free Travel Bar
Kirk's$14.761,849 rev
Trending
90-day click momentumKirks Castile Bar Soap Original Fresh Scent - Clinically Tested Safe for Sensitive Skin with Coconut Oil Vegan and Non-GMO - 4 oz Bars 6 Pack and Fragrance Free Travel Bar
Kirk's$14.764.6★
Kirks Fragrance Free Castile Bar Soap (Pack of 3)
Kirk's$7.354.7★
Kirks Castile Bar Soap for Men Women & Children - Made With Premium Coconut Oil Sensitive Skin Formula Vegan Non GMO Original Fresh Scent 4 oz. Bars 6 Pack
Kirk's$11.524.7★
Dr. Bronners Pure-Castile Magic Bar Soap (5 oz Variety Pack) Almond Unscented Lavender Peppermint Citrus Rose Tea Tree & Eucalyptus - Made with Regenerative Organic Certified Oils Vegan
Dr. Bronner's$43.494.8★
Dr. Natural Castile Bar Soap - Multipurpose Soap Bar with Anti-Acne Properties - for Face Body Hair - Sensitive Skin Body Wash - Peppermint - 2 pcs
Dr. Natural$3.064.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +44.1% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Smell”
“cleans well”
“Great variety,”
“Excellent lather”
“Soft skin”
“Best price”
“Cleans really good”
“Helps with dry skin”
“No itching”
“Good for sensitive skin”
What buyers complain about
“Not fragrance free”
“Makes me itch”
“More expensive”
“It was too dry for my sensitive skin”
“I have extremely sensitive skin”
“There is something in it that burns the skin really bad”
“Bars are much smaller than expected”
“Not as advertised”
“doesnt last as long”
“What cheap additives has the company decided to use”