capybara night light
Skip itSoft demand (-18.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Avg price
Good$14.46avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,026.62avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$9.85–$17.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$75K$75K/yr · 110K searches
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
17
Top-5 brand share
68%
Open market
26%
- YR YRHH-PET33%
- UNEEDE14%
- FAMIDUO8%
- NesveCit6%
- VoMii6%
- DREAMING MY DREAM6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YR YRHH-PET Capybara Cute Night Light Kids Squishy Fun Capybara Lamp Rechargeable Dimmable Silicone Touch Nightlight College White Elephant Gifts Safe Capybaras Stuff Toy Baby Nursery LED Dcor
YR YRHH-PET$16.394.8★941 rev
UNEEDE Cute Capybara Night Light Novelty Animal Silicone Nursery Night Light Rechargeable Table Bedside Lamp with Touch Sensor for Bedroom Living Room Squishy Capybara Stuff Boys Girls Gifts
UNEEDE$16.064.8★1,260 rev
FAMIDUO Capybara Night Light for Kids Safe Squishy Silicone Nursery Light with Timer Dimmable & Rechargeable Touch Bedside Lamp Cute Capybara Gifts for Boys Girls Toddlers Baby & Kids Room Decor
FAMIDUO$16.164.7★2,939 rev
NesveCit Capybara Night Light for Kids Capybara Squishy Lamp 3 Level Dimmable Nursery Nightlight with Timer Rechargeable Cute Animal Night Light for Baby Bedroom Decor
NesveCit$11.854.6★827 rev
Capybara Night Light for Kids Cute Capybara Lamp Silicone Baby Nursery Night Lamp Dimmable Squishy Touch Bedside Lamps Adorable Rechargeable Animal Lamps Gifts Kawaii Room Decor for Kids Girls Boys
VoMii$14.304.7★339 rev
Newest
by launch dateNesveCit Capybara Night Light for Kids Capybara Squishy Lamp 3 Level Dimmable Nursery Nightlight with Timer Rechargeable Cute Animal Night Light for Baby Bedroom Decor
NesveCit$11.85827 rev
Squishy Christmas Capybara Night Light with RGB Modes Dimmable Nursery Breastfeeding Nightlight Hangable Cute Novelty Animal Lamp Rechargeable Silicone Touch Bedside Lamp for Bedroom Dorm Decor
Gefaxi$10.43382 rev
Rytinazzz Silicone Night Light for Kids 50H Long Battery Capybara Lamp Gift for Kids Rechargeable Tap Control Soft Dimmable Nursery Light
Rytinazzz$15.44747 rev
Night Light Cute Tangerine LED Squishy Novelty Animal Night Lamp Dimmable Soft Silicone Nursery Nightlight for Kids Rechargeable Bedroom Touch Lamp Dorm Decor Gift(Capybara)
Generic$9.854 rev
Capybara Night Light for Kids Cute Capybara Lamp Silicone Baby Nursery Night Lamp Dimmable Squishy Touch Bedside Lamps Adorable Rechargeable Animal Lamps Gifts Kawaii Room Decor for Kids Girls Boys
VoMii$14.30339 rev
Trending
90-day click momentumNight Light Cute Tangerine LED Squishy Novelty Animal Night Lamp Dimmable Soft Silicone Nursery Nightlight for Kids Rechargeable Bedroom Touch Lamp Dorm Decor Gift(Capybara)
Generic$9.855.0★
Microwear Cute Capybara Night Light 3 Levels Dimmable Rechargeable Silicone Touch Lamp for Kids Adults Nursery Bedroom Desk Decor(Portable Timer
Microwear$11.584.7★
NesveCit Capybara Night Light for Kids Capybara Squishy Lamp 3 Level Dimmable Nursery Nightlight with Timer Rechargeable Cute Animal Night Light for Baby Bedroom Decor
NesveCit$11.854.6★
UNEEDE Cute Capybara Night Light Novelty Animal Silicone Nursery Night Light Rechargeable Table Bedside Lamp with Touch Sensor for Bedroom Living Room Squishy Capybara Stuff Boys Girls Gifts
UNEEDE$16.064.8★
Capybara Night Light for Kids Cute Capybara Lamp Silicone Baby Nursery Night Lamp Dimmable Squishy Touch Bedside Lamps Adorable Rechargeable Animal Lamps Gifts Kawaii Room Decor for Kids Girls Boys
VoMii$14.304.7★
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -18.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect little light”
“soft silicone”
“It stays charged a long time”
“Easy to use”
“Works well”
“gift”
“Its well-made, easy to use, and great for kids or anyone who loves cute decor”
“Good nightlight”
“Exactly as described”
“great transaction”
What buyers complain about
“Smaller than expected”
“Poor quality mine is already burned ou it lasted about 2 weeks”
“Doesn't hold a charge”
“ever since then the battery will not hold a charge the only way the light works is if it is plugged in”
“Broke super fast”
“to expensive for what it is”
“it burned up”
“The only thing I can say is ours just doesnt work”