bunny baby toy
Skip itSoft demand (-54.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.53avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 6% kills the launch gate
Price range
Great$6.65–$53.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay3,354.34avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$28K$28K/yr · 111K searches
Growth
Bad-54.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
383
Top-5 brand share
70%
Open market
28%
- Jellycat40%
- Itzy Ritzy16%
- Burt's Bees Baby7%
- Hudson Baby4%
- Pro Goleem3%
- Mary Meyer2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jellycat Bashful Grey Bunny Soother 13.5 inches - Security Blanket and Lovey for Babies - Baby Gift
Jellycat$53.644.8★809 rev
Burts Bees Baby Unisex Infant Rattle Toy Nursery Sensory Animal Plush Made with 100% Organic Cotton Shell and Polyester Fill Sweet Bear Bunny or Dog Stuffed Animals for Babies
Burt's Bees Baby$9.364.8★448 rev
Jellycat Bashful Lamb Soft Plush Baby Toy Ring Rattle
Jellycat$41.544.7★58 rev
Jellycat Bashful Lamb Soother 13.5 inches - Security Blanket & Lovey for Babies - Baby Gift
Jellycat$51.714.7★432 rev
Itzy Ritzy - Bitzy Crinkle Sensory Toy Bunny with Crinkle Sound for Babies & Toddlers - Features Soft Braided Teething Ring & Textured Ribbons Designed for Ages 0 Months and Up Bunny
Itzy Ritzy$14.794.8★2,592 rev
Newest
by launch date
Little Planet by Carters Girl Sleep and Play made with Organic Cotton Pink Bunnies NB
little planet by carter's$15.123,183 rev
Baby Rattle Toys Handcrafted Crochet Bunny Rattles with Wooden Teething Ring Organic Newborn Toy Crochet Stuffed Animal Rattle Baby Announcement Ideas Beige
TUOWITA$12.8649 rev
Moonkie Baby Lovey with Silicone Teether Bunny Security Blanket with Textured Ribbons Crinkle Toys Soft Minky Velour & Natural Cotton Newborn Girl Gift for Baby Shower or Birthday
Moonkie$18.69371 rev
Itzy Ritzy Silicone Rattle Toy Soothing Teething Toy with Soft Jingle Sound & Easy-Grip Textured Handle - for Ages 3 Months and Up (Bunny)
Itzy Ritzy$8.86276 rev
Itzy Ritzy Snuggles Plush Toy Soft Stuffed Animal for Babies Kids & Adults Sensory Ribbons & Textured Fabrics for Tactile Play Cozy & Cuddly Companion for Newborns & Up (Goose)
Itzy Ritzy$16.88478 rev
Trending
90-day click momentum
KeaBabies 3-Pack Organic Baby Swaddles for Newborns Infant (Bunnies 0-3M)
KeaBabies$23.744.5★
Modern Moments by Gerber Baby Unisex Long Sleeve Bodysuit and Pant Set Pink Bunnies 6-9 Months
Modern Moments by Gerber$6.654.8★
Little Planet by Carters Girl Sleep and Play made with Organic Cotton Pink Bunnies NB
little planet by carter's$15.124.8★
Jellycat Bashful Lamb Soft Plush Baby Toy Ring Rattle
Jellycat$41.544.7★
Hudson Baby Unisex Baby Plush Animal Face Bathrobe Bunny 0-9 Months
Hudson Baby$13.594.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -54.9% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 7.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“So fluffy and soft”
“Great quality and entertaining”
“Fun”
“Exact size”
“Great Gift”
“Great value”
“As described”
“My bunny loved these they are amazing”
“The colors are so pretty”
“durable quality”
What buyers complain about
“Bigger than expected”
“Misleading”
“Not good towel quality”
“The color is bland”
“Not worth the money”
“in two days they started falling apart”
“they smelled chemically”
“Not soft as advertised”
“some of the chews have glue on them”
“she started choking”