bumbo tray
Skip itA concentrated shelf (top 5 take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.64avg listing price — sweet spot $15–$100
Review moat
Good1,009.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.06–$19.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay5.3%return rate — above 6% kills the launch gate
Market size
Bad$75K$75K/yr · 55K searches
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad97%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
12
Top-5 brand share
97%
Open market
0%
- Bumbo52%
- LuQiBabe25%
- POANES9%
- Pail Buddies6%
- Nuby5%
- vhbw3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bumbo Seat Tray Attachment Baby Infant Child Toddler Floor Seat Eating Tray Activity Play Top Accessory for Boys and Girls 3 to 12 Months Old White
Bumbo$19.734.4★3,206 rev
LuQiBabe Baby Booster Seat Tray Attachment Only Compatible with Bumbo Baby Infant Toddler Floor Seat Feeding Tray for Boys and Girls 3 to 12 Months - White
LuQiBabe$15.454.2★123 rev
Tray Accessory Compatible with Bumbo Floor Seat | for Feeding and Playing | Surface Easy to Clean Tray Attachment | Easily to Install to Bumbo Baby Seat | White
POANES$16.204.6★24 rev
Pail Buddies Baby Booster Seat Tray Attachment Feeding & Play Tray Compatible with Bumbo Infant Toddler Floor Seat | Easy-Clean Baby Feeding Tray for Infants 312 Months
Pail Buddies$17.064.5★577 rev
Nuby My Floor Seat Activity Tray - with Easy Release Latch and Easy to Clean - 4+ Months - White
Nuby$10.064.8★2,109 rev
Newest
by launch dateTray Accessory Compatible with Bumbo Floor Seat | for Feeding and Playing | Surface Easy to Clean Tray Attachment | Easily to Install to Bumbo Baby Seat | White
POANES$16.2024 rev
VHBW Replacement for Bumbo Seat Tray Attachment - Compatible with Bumbo Floor Seat | Easy-Clean Feeding Tray & Play Surface Attachment | Quick Install Accessory
vhbw$15.3219 rev
LuQiBabe Baby Booster Seat Tray Attachment Only Compatible with Bumbo Baby Infant Toddler Floor Seat Feeding Tray for Boys and Girls 3 to 12 Months - White
LuQiBabe$15.45123 rev
Pail Buddies Baby Booster Seat Tray Attachment Feeding & Play Tray Compatible with Bumbo Infant Toddler Floor Seat | Easy-Clean Baby Feeding Tray for Infants 312 Months
Pail Buddies$17.06577 rev
Nuby My Floor Seat Activity Tray - with Easy Release Latch and Easy to Clean - 4+ Months - White
Nuby$10.062,109 rev
Trending
90-day click momentumVHBW Replacement for Bumbo Seat Tray Attachment - Compatible with Bumbo Floor Seat | Easy-Clean Feeding Tray & Play Surface Attachment | Quick Install Accessory
vhbw$15.324.6★
Tray Accessory Compatible with Bumbo Floor Seat | for Feeding and Playing | Surface Easy to Clean Tray Attachment | Easily to Install to Bumbo Baby Seat | White
POANES$16.204.6★
Bumbo Seat Tray Attachment Baby Infant Child Toddler Floor Seat Eating Tray Activity Play Top Accessory for Boys and Girls 3 to 12 Months Old White
Bumbo$19.734.4★
LuQiBabe Baby Booster Seat Tray Attachment Only Compatible with Bumbo Baby Infant Toddler Floor Seat Feeding Tray for Boys and Girls 3 to 12 Months - White
LuQiBabe$15.454.2★
Nuby My Floor Seat Activity Tray - with Easy Release Latch and Easy to Clean - 4+ Months - White
Nuby$10.064.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good fit”
“easy to carry around”
“easy to clean”
“No issues at all”
“Months weve done most of our meals using this tray”
“Works as intended”
“Perfect for the bumbo seat”
“We felt she was safe in the seat with the tray”
“Works great, Stable as long as its clipped together fully, very hard to clip”
“Hooks to seat nice and easy”
What buyers complain about
“Didn't fit Bumbo seat”
“Broke about a month after we bought it”
“Doesnt work”