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bubble bath

Launch it68/100

bubble bath clears our launch bar: a $6.9M/yr market growing +141.3% with returns at 0.3%.

Market/yr

$6.9M

Growth (1y)

+141.3%

Products

35

Brands

12

was 15 a year ago

Sellers

132

Price range

$3.02–$21.68

Returns

0.3%

Rating

4.7★

68/100

Launch it

Scored 68/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
72
×0.30
Growth
70
×0.30
Competition
71
×0.20
Quality gap
21
×0.10
Returns
98
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +141.3% year over year.
199K99KPrime Day '24Holiday '24Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Dec · busiest ÷ quietest = 2.2×

Competition

33%Dr Teal's
  • Dr Teal's33%
  • The Honest Company21%
  • Mr. Bubble15%
  • Amazon Basics13%
  • Aveeno Baby6%
  • Johnson's Baby4%
  • Other (6 brands)9%

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them. 12 brands and 132 sellers compete here.

Brands

12 falling

was 15 a year ago

Sellers

132

Top 5 brand share

87%

#ProductBrandPriceRatingReviewsClick shareTrend
8Aveeno Baby$8.294.6★1,1324%flat

Product shelf

All 35 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell39%

“Light scent”

Value For Money9%

“Great deal”

Color8%

“Vibrant color”

Quality-Overall8%

“The price is affordable the quality is amazing it's relaxing a”

Soft Feel5%

“leaves skin soft”

Allergies3%

“No allergies to them”

Advertised Vs Actual Product2%

“Exactly what I ordered”

Durability2%

“I've been using it for years”

Stain Resistance2%

“doesnt stain their skin”

Gifting Purpose2%

“Great gift”

What buyers complain about

Smell18%

“Smell is faint”

Allergies9%

“May cause skin rash”

Color8%

“Not vibrant”

Value For Money6%

“Not worth the price”

Quality-Overall4%

“Poor bubbling and poor quality containers”

Advertised Vs Actual Product4%

“Not as expected”

Sensitivity-Overall3%

“My body was too sensitive for this”

Durability3%

“they dont last”

Size-Overall3%

“These tablets are significantly smaller”

Leak-Proof2%

“they tend to leak”

Top return reasons

  • Leak-Proof29%
  • Advertised Vs Actual Product16%
  • Smell16%
  • Color5%
  • Value For Money5%
  • Size-Overall5%
  • Ingredients-Overall4%
  • Functionality-Overall4%
  • Stain Resistance2%
  • Product Condition2%

Data scraped July 10, 2026 · Marketplace baseline: 4.4★ avg rating · $22.43 median price · 2.2% median returns across 20,676 tracked niches.