bow scrunchies
Skip itPrices mostly outside the sweet spot ($5.45–$14.89) — this niche doesn't clear our bar today.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 6% kills the launch gate
Review moat
Okay1,598.98avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.04avg listing price — sweet spot $15–$100
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 194K searches
Price range
Bad$5.45–$14.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
39
Top-5 brand share
46%
Open market
49%
- CÉLLOT13%
- ACO-UINT11%
- Glaudmeiss10%
- Aileam7%
- jollybows5%
- LFOUVRE5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 51 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ACO-UINT 20 Pack Satin Scrunchies for Thick Hair Hair Ties with Bow for Womens Hair Bunny Ear Scrunchies Hair Accessories for Girls Silk Scrunchies in 20 Solid Warm Colors
ACO-UINT$9.914.4★2,302 rev
CLLOT Baby Hair Ties with Bows 50pcs 2inch Baby Hair Bows Durable Rubber Bands Ponytail Holders Toddler Essential Hair Accessories for Infants Baby Girls in Pairs
CÉLLOT$6.954.6★7,312 rev
Glaudmeiss 6 PCS Small Scrunchie with Bow Brown Hair Ties with Bows
Glaudmeiss$9.114.2★102 rev
14 PCS Bow Hair Scrunchies Bunny Ears Silk Scrunchies Hair Ties Bobbles Elastic Hair Ties Ropes Ponytail Holder Hair Accessories for Women
Aileam$9.964.5★6,544 rev
LFOUVRE Elastic Hair Scrunchies and Ribbons - Knotted Bow Hair Ties Scarf Scrunchies Ponytail Holders for Women and Girls 3pcs
LFOUVRE$7.894.5★2,566 rev
Newest
by launch date
Mabor 6PCS Bow Scrunchies for Women - Cute Hair Ties Silk-Like Polyester Bowknot Elastic Ponytail Holders
Mabor$5.453 rev
12 Pcs Hair Bow Scrunchies Ribbons for Women Girls Silk Hair Ties Scarf Hair Scrunchies Floral Hair Bands Ponytail Holder
Aileam$9.1443 rev
CLLOT 40Pcs Baby Hair Ties With Cotton and Linen Fabric Baby Bows for Baby Girls Infants Toddlers and Kids
CÉLLOT$10.0614 rev
DOPENSPI 16 Pack Bow Hair Scrunchies for Women Girls Elastic Hairs Ties Cute Bunny Ears Silk Scrunchies Bow Scrunchie Ropes Ponytail Holder Hairs Accessories
DOPENSPI$9.479 rev
Glaudmeiss 6 PCS Small Scrunchie with Bow Cherry Hair Ties with Bows
Glaudmeiss$8.72102 rev
Trending
90-day click momentum12 Pcs Hair Bow Scrunchies Ribbons for Women Girls Silk Hair Ties Scarf Hair Scrunchies Floral Hair Bands Ponytail Holder
Aileam$9.144.5★
Mabor 6PCS Bow Scrunchies for Women - Cute Hair Ties Silk-Like Polyester Bowknot Elastic Ponytail Holders
Mabor$5.455.0★
8Pcs Bow Scrunchies Hair Scarf for Women Knotted Bow Hair Ties Satin Ribbon Scrunchies Girls Party Outfit
obeoby$8.144.2★
Yonchic 2-Piece Bow Knot Hair Ties for Women & Girls No Damage Satin Cute Hair Scrunchies Ponytail Holders with Bow Elastic Rubber Bands Scrunchy Hair Accessories (White & Pink)
Yonchic$9.834.5★
Glaudmeiss 6 PCS Small Scrunchie with Bow Cherry Hair Ties with Bows
Glaudmeiss$8.724.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The color variety is great”
“Good variety”
“Easy to use”
“They're the perfect size”
“price was affordable”
“They are soft and silky”
“Hold up well”
“They stay in my hair nicely without pulling on it”
“True to picture”
“Elastic is strong”
What buyers complain about
“falling apart”
“Cheaply made”
“Not stretchy”
“Not for fine baby/toddler hair”
“Not easy to use”
“They are very small”
“the other side was white which didnt look good to me”
“the fabric cuts are horrible”
“Break easily”
“The band is thick, though”