bow blanket
Skip itSoft demand (-44.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.06avg listing price — sweet spot $15–$100
Price range
Great$8.94–$57.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great472.12avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 6% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$88K$88K/yr · 349K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
23
Top-5 brand share
68%
Open market
29%
- Buryeah37%
- Jungle Star13%
- Horaldaily9%
- SmoothNovelty5%
- Snuggle Sac4%
- Breling4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Buryeah Pink Bow Throw Blanket 50x60 Ultra Soft Flannel Coquette Aesthetic Blanket for Girls Women Preppy Room Decor for Bed Sofa Spring Wedding Mothers Day Graduation Back to School Gift
Buryeah$17.634.6★311 rev
Pink Bow Throw Blanket Spring Mothers Day Soft Fleece Blanket for Girls and Women Coquette Aesthetic Room Decor for Bed Couch Chair Preppy Bedroom or Gift Cute Pink Bow Decor Blanket
Jungle Star$13.394.6★1,288 rev
Horaldaily Bow Flannel Blanket Throw Pink Bow Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Lounging Ideal Gifts for Women Mom Teacher Nurse Coworkers 50x60
Horaldaily$11.774.7★11 rev
Buryeah Pink Bow Blanket Soft Microfiber Double Sided Bow Throw Blanket 50x 60 Coquette Aesthetic Plush Bedding Stuff Sofa Chair Dormitory Preppy Room Decor for Women Wedding Bridesmaid Gifts Mom
Buryeah$26.754.8★147 rev
SmoothNovelty Pink Bow Baby Blanket Coquette Receiving Blankets for Girls Cute Lightweight Throw for Nursery Decor Newborn Registry for Baby Shower 30 x 40 Inch
SmoothNovelty$18.994.6★64 rev
Newest
by launch date
SmoothNovelty Pink Bow Blanket Fuzzy Throw Blanket Cute Cozy Lightweight Throw for Bed Sofa Couch Chair Soft Home Decorations for Nursery Crib Girls 30 x 40 Inch
SmoothNovelty$15.3264 rev
Wink Deer Pink Bow Throw Blanket - Soft Stripe Throw for Women Girls Teens Kids as Gifts Cozy Fuzzy Reversible Home Decor Blankets for Couch Sofa Bed Camping 50x60
Wink Deer$31.585 rev
BORITAR Baby Blanket with Bow Design Super Soft Fleece Toddler Blankets for Girls Boys Warm Lightweight Breathable Newborn Receiving Blankets for Crib Stroller(30x40 Inch Blush Pink)
BORITAR$9.71114 rev
TrellisJoy Bow Pattern Fleece Throw Blanket Cozy Warm Plush Blanket for Women All Season Soft Blanket for Bed Couch Sofa Machine Washable Blue 50 x 60
TrellisJoy$20.8748 rev
Wajade Pink Bow Blanket for Girls Kids- Pink Bow Blanket Gifts for Girls Women Birthday for Kids Teens Child Toddler Throw 50x60
Wajade$17.65485 rev
Trending
90-day click momentumSmoothNovelty Pink Bow Blanket Fuzzy Throw Blanket Cute Cozy Lightweight Throw for Bed Sofa Couch Chair Soft Home Decorations for Nursery Crib Girls 30 x 40 Inch
SmoothNovelty$15.324.6★
BORITAR Baby Blanket with Bow Design Super Soft Fleece Toddler Blankets for Girls Boys Warm Lightweight Breathable Newborn Receiving Blankets for Crib Stroller(30x40 Inch Blush Pink)
BORITAR$9.714.8★
Wink Deer Pink Bow Throw Blanket - Soft Stripe Throw for Women Girls Teens Kids as Gifts Cozy Fuzzy Reversible Home Decor Blankets for Couch Sofa Bed Camping 50x60
Wink Deer$31.585.0★
Zzkol Valentines Day Flannel Throw Blanket Pink Bow Love Hearts Anniversary Wedding Birthday Gifts for Women Lover Couples Coquette Ribbon Soft Blankets for Bedding Sofa 50 x 60
Zzkol$13.364.4★
Cozyholy Original 100% Cotton Quilt Pink Floral Patchwork Quilts Quilted Throw Blanket Reversible Bedspread Coverlet Vintage Shabby Chic Cottage Bedding Quilt for Bed Couch Sofa
Cozyholy$35.294.7★
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -44.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“SO SOFT”
“Soft blanket and warm”
“the pink color is beautiful”
“Great quality blanket worth it”
“And the perfect size for a baby”
“Great gift for our granddaughter”
“feels comfortable”
“Great deal for the pack of 6”
“Its lightweight, which makes it perfect for everyday use, and I was happy to see that it doesnt shed at all”
“The design is also really cute”
What buyers complain about
“It is not super thick”
“Not the size”
“VERY thin so not really warm”
“Not good quality”
“thin”
“only has print on one side”
“but fuzzies keep falling off of it and stick to me”
“Blanket arrived used”
“material I expected”
“Now this sadly isnt cotton”