bluey wall decals
Worth a lookShows low returns (1.0%), but soft demand (-32.4% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$4.01–$35.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.61avg listing price — sweet spot $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,758.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$77K$77K/yr · 105K searches
Growth
Bad-32.4%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
65
Top-5 brand share
61%
Open market
33%
- Trends International25%
- Horizon Group USA11%
- Cute Decals10%
- AOWDIAO9%
- RoomMates6%
- Idea Nuova6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 47 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Custom Name Blue Wall Decals - Personalized Name Wall Sticker Peel and Stick - Cartoon Letters Bedroom Decor - Room Decor for Boys & Girls Kids Personalized Dogs Letters Sticker (Wide 10)
Cute Decals$24.064.5★18 rev
Bluey - Friends Decal 4 Page Pad - 4 x 8
Trends International$7.264.9★14 rev
AOWDIAO Cloud Wall Decals - 40 Peel and Stick Clouds Stickers - Assorted Shapes and Sizes for Nursery Bedroom Classroom Decor
AOWDIAO$6.854.7★2,190 rev
Bluey Decal Variety Pack (100-Pack) Decal Variety Pack
Trends International$9.624.8★43 rev
Bluey Repositionable Sticker Pad Over 165 Removable Stickers & 5 Play Scenes Jumbo Sticker Pad Bluey Toys for Kids Ages 3 & Up
Horizon Group USA$8.714.7★697 rev
Newest
by launch date
Bluey & Bingo Wall Art Set 8x8 Framed Kids Room Decor 2-Piece Colorful Nursery Prints Cartoon Character Artwork for Playroom or Bedroom
Idea Nuova$25.0114 rev
Bluey 5 Piece Wall Art Set Kids Room Dcor with Iconic Graphics Ready to Hang Canvas Panels Decorative Accent for Playroom Bedroom or Nursery
Idea Nuova$34.6411 rev
Bluey - Friends Decal 4 Page Pad - 4 x 8
Trends International$7.2614 rev
Bluey Decal Variety Pack (100-Pack) Decal Variety Pack
Trends International$9.6243 rev
Disney Toy Story Wall Decals - Set of 12 Vinyl Stickers for Nursery Bedroom Bathroom - Peel and Stick Room Decorations
WALL PALZ$19.70153 rev
Trending
90-day click momentum
Bluey Hat Toddler Baseball Cap Cute Hat for Kids Adjustable Toddler Ball Cap Bingo Bandit Multicolor
Bluey$15.834.7★
LUV HER Bluey Girls Jewelry Set - Dress up 3 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+
LUV HER$12.544.7★
RoomMates RMK4303SCS Baby Shark Peel and Stick Wall Decals
RoomMates$11.854.8★
RoomMates RMK1428SCS Toy Story 3 Peel and Stick Wall Decals
RoomMates$13.854.7★
Bluey Keepy Uppy White Peel and Stick Wallpaper RMK12801PLW
RoomMates$35.243.6★
Demand
Weekly Amazon search volume, last 44 weeks — -32.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality board”
“vibrant colors”
“Stick great”
“Good for the money”
“Hours of entertainment”
“Great gift”
“Easy to use”
“Fit great, look great, inexpensive, and my son loves them”
“They are very durable”
“As Expected”
What buyers complain about
“Needs better adhesive”
“not bright”
“Extremely low quality”
“The size is bigger than most”
“Broke right away”
“Stickers are not reusable”
“Not as advertised”
“Doesnt Work”
“cant use them”
“Poor print/ink quality”