bluey keychain
Skip itSoft demand (-19.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 6% kills the launch gate
Avg price
Great$16.29avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.93–$31.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$414K$414K/yr · 598K searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,311.35avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
32
Top-5 brand share
92%
Open market
6%
- Zak Designs41%
- The First Years20%
- THERMOS16%
- Simple Modern14%
- LUV HER2%
- Get Trend2%
- Open — no brand owns it (4 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
THERMOS FUNTAINER Water Bottle with Straw - 12 Ounce - Kids Stainless Steel Vacuum Insulated Water Bottle with Lid Bluey
THERMOS$15.354.7★37,382 rev
Simple Modern Bluey Kids Water Bottle with Straw Lid | 14oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Bluetastic Day
Simple Modern$22.604.6★8,285 rev
Zak Designs Bluey Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set (Bluey & Bingo)
Zak Designs$15.344.6★19,090 rev
The First Years Bluey Insulated Straw Cup - Diswasher Safe Sippy Cups - Kids Water Bottles - 9 Oz - 2 Count - Ages 9 Months and Up
The First Years$8.864.6★4,292 rev
Zak Designs Bluey Kelso Toddler Cups For Travel or At Home 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Bluey & Friends)
Zak Designs$16.644.6★31,471 rev
Newest
by launch date
Unique Bluey Cups with Stickers | 16 Paper Cups 4 Sticker Sheets Checklist | Bluey Birthday Decorations | Party Supplies for Boys and Girls | Officially Licensed
Unique$15.1019 rev
Zak Designs Bluey Sutton Travel Tumbler for On the Go 30oz Stainless Steel with Vacuum Insulation Silicone Straw and Carry Handle for Cold Drinks (Bluey Bingo Bandit Chilli)
Zak Designs$20.75599 rev
Zak Designs Bluey Capri Toddler Tumblers For Travel or At Home 9oz 2-Pack Double Wall Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Bluey Bingo)
Zak Designs$17.38395 rev
Zak Designs Bluey Capri Toddler Tumbler For Travel or At Home 10oz 2-Pack Durable Plastic Sippy Cups With Handle and Leak-Proof Design are Perfect For Kids (Bluey and Bingo)
Zak Designs$17.35395 rev
Unique Bluey 12 Pack 16 oz Plastic Reusable Favor Cups Birthday Party Supplies Goodie Bag Favors Kids Drinkware & Take-Home Gifts
Unique$24.9010 rev
Trending
90-day click momentum
LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
LUV HER$8.214.8★
ARKAID Bluey Toddler Sunglasses - Comfortable UV-Protective Sunglasses for Toddlers with Soft Carrying Case - Official Bluey Accessory & Gift
ARKAID$19.464.8★
Unique Bluey 12 Pack 16 oz Plastic Reusable Favor Cups Birthday Party Supplies Goodie Bag Favors Kids Drinkware & Take-Home Gifts
Unique$24.905.0★
Unique Bluey Cups with Stickers | 16 Paper Cups 4 Sticker Sheets Checklist | Bluey Birthday Decorations | Party Supplies for Boys and Girls | Officially Licensed
Unique$15.104.9★
Zak Designs Bluey Capri Toddler Tumblers For Travel or At Home 9oz 2-Pack Double Wall Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Bluey Bingo)
Zak Designs$17.384.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 3.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Haven't experienced any leaks”
“Good quality cups it came on time”
“vibrant colors”
“Just the right size”
“cleanup was quick too”
“Cute designs”
“The cup seems pretty durable”
“Easy to use”
“Worth the money”
“bday gift”
What buyers complain about
“Leaks A lot”
“Break Easy”
“Design chipped off after 3 months of use”
“These cups are poor quality”
“Straw cap can be difficult to open”
“just tiny tumblers”
“really only good for water”
“Theyre kind of a pain to clean”
“Not dishwasher safe”
“I really wish they made ones without plastic”