blue basket
Skip itSoft demand (-18.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Avg price
Great$14.98avg listing price — sweet spot $15–$100
Price range
Good$7.82–$33.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,018.02avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$107K$107K/yr · 358K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
45
Top-5 brand share
52%
Open market
43%
- Kodomoore20%
- WILLITAT13%
- ABenkle7%
- COMSE6%
- UBBCARE6%
- JUNBOLE5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Small Woven Gift Basket Empty with Bag & Ribbon Storage Basket for Fathers Day for Dad Baby Shower Raffle Birthday Cute Organizer with Handles 12x8x5 Blue
Kodomoore$10.644.6★666 rev
WILLITAT Cute Blue Woven Basket Empty Gift Basket for Christmas Thanksgiving Easter Birthday Cotton Rope Storage Bin with Handle for Gift Dog Toy Box Baby Nursery Organizer Dark Blue Decor
WILLITAT$14.334.7★42 rev
Small Woven Gift Basket Empty with Bag & Ribbon Storage Basket for Fathers Day for Dad Baby Shower Boy or Girl Birthdays Raffle Graduation Cute Organizer with Handles 12x8x5 Light Blue
Kodomoore$10.124.7★14 rev
JUNBOLE Baby Gifts Basket Empty with Gifts Bag and Ribbon12x8x5 Gift Baskets to Fill Easter Baskets Birthday Baskets Small Woven Cotton Rope Basket Baby Toy Baske blue regular
JUNBOLE$9.804.6★509 rev
COMSE Small Woven Basket with Gift Bags and Ribbons Gift Basket Empty Cotton Rope Storage Organizer Baby Toy Box with Handles 12 x 8 x 5 Navy Blue
COMSE$9.794.6★1,048 rev
Newest
by launch date
WILLITAT Small Blue Woven Basket 13x 9x 5 Gift Basket Empty Cotton Rope Kids Dog Cat Toy Bin Box Cute Baby Nursery Easter Organizer Decorative Wicker Storage with Handle Navy Blue Room Decor
WILLITAT$9.6732 rev
Small Woven Gift Basket Empty with Bag & Ribbon Storage Basket for Fathers Day for Dad Baby Shower Boy or Girl Birthdays Raffle Graduation Cute Organizer with Handles 12x8x5 Light Blue
Kodomoore$10.1214 rev
MEGASKET Blue Woven Basket 13.5 x 10 x 6 Blue Empty Gift Basket to Fill Decorative Cotton Rope Storage Bin for Organizing Cute Baby Nursery Organizer Rectangle Dog Toy Bin Room Decor
MEGASKET$14.5890 rev
OIASKET Basket for Gifts Empty Large Gift Basket 13L with Gift Bag and Ribbon Woven Cotton Basket for Baby Showers Birthday Wedding Mothers Day 13.58x10x5.9 Blue
OIASKET$19.7079 rev
Wonderjune Baskets for Gift Empty Leather Gift Bags with Ribbons Greeting Cards Empty Baskets with Handles for Thanksgiving Birthday Baby Shower Party Favors(Blue)
Wonderjune$23.0538 rev
Trending
90-day click momentumWILLITAT Small Blue Woven Basket 13x 9x 5 Gift Basket Empty Cotton Rope Kids Dog Cat Toy Bin Box Cute Baby Nursery Easter Organizer Decorative Wicker Storage with Handle Navy Blue Room Decor
WILLITAT$9.674.9★
Small Woven Gift Basket Empty with Bag & Ribbon Storage Basket for Fathers Day for Dad Baby Shower Boy or Girl Birthdays Raffle Graduation Cute Organizer with Handles 12x8x5 Light Blue
Kodomoore$10.124.7★
OIASKET Basket for Gifts Empty Large Gift Basket 13L with Gift Bag and Ribbon Woven Cotton Basket for Baby Showers Birthday Wedding Mothers Day 13.58x10x5.9 Blue
OIASKET$19.704.8★
Mr. Pen- Baby Diaper Caddy Organizer Blue
Mr. Pen$7.824.5★
BOSROTY Baby Gift Baskets Empty with Handle Small Woven Basket with Gift Bags and Ribbons Decorative Organizer Box for Baby Pet Toy 12 x 8 x 5 Navy Blue
BOSROTY$9.874.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.8% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality basket”
“Beautiful color”
“Was good size”
“It is a good sturdy basket”
“Easy to store stuff in”
“affordable”
“just what I wanted”
“Great and durable”
“Great for gifts”
“Nice to use & they look nice, too”
What buyers complain about
“It is big”
“Poorly shaped”
“Does not stand sturdy”
“Does not look like like the ad”
“Cheap”
“oblong”
“The cardboard is thicker than I expected”
“Not durable”
“It took a little work to get it straightened out”
“get the creases out”