black basket
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-30.7% this quarter) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$18.69avg listing price — sweet spot $15–$100
Price range
Good$5.70–$41.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$376K$376K/yr · 864K searches
Returns
Okay3.1%return rate — above 6% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,299.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-30.7%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
42 falling
Sellers
48
Top-5 brand share
40%
Open market
55%
- UBBCARE10%
- Goodpick10%
- WILLITAT7%
- MEGASKET7%
- xianshengle6%
- CubesLand5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 58 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UBBCARE 2 Pack Wicker Basket 13.4L8.3H7.1W inch Woven Paper Rope Storage Baskets for shelves Foldable Rectangular Storage Baskets with Handle Storage Basket for Organizing Black 2pack Medium
UBBCARE$22.064.4★511 rev
xianshengle Fabric Storage Basket for Shelves Collapsible Storage Bins with wood Handles Rectangle Closet Baskets Wardrobe Organiser for Sorting Clothes Family Items (Black) (1)
xianshengle$15.874.7★165 rev
Poschnor Gift Basket Empty Small Woven Rope Basket Toy Storage Basket for Baby and Pet with Gift Bags and Ribbons 12X 8 X 5 Black
Poschnor$9.824.7★726 rev
HONCESTA Small Woven Gift Basket Baskets for Gifts Empty Cotton Rope Cat Dog Toy Bin Box Nursery Baby Organizer Wicker Easter Basket with Handle Shelf Storage Bin for Decor Black 12x 8x 5
HONCESTA$10.224.6★240 rev
CubesLand Cute and Durable Small Cotton Rope Basket for Organizing Woven Closet Storage Bin Shelves Closet Storage Basket Bathroom Storage Organizer Bin Nursery Toy Basket Bin Black Basket
CubesLand$14.794.6★487 rev
Newest
by launch date
StorageWorks Wicker Basket with Handle Wicker Storage Baskets for Organizing Decorative Storage Baskets for Shelves Paper Rope Black 2-Pack
StorageWorks$35.2827 rev
momolette Small Woven Basket Baskets for Gifts Empty (Black)
momolette$9.7279 rev
CubesLand Toilet Tank Paper Storage Basket Bathroom Counter Baskets for Organizing Scalloped Decor Basket for Home Living Room Nursery Wicker Bathroom Shelves Organization&Decorative Tray Black
CubesLand$18.89118 rev
WILLITAT Small Basket for Gifts Empty Woven Cotton Rope Gift Basket Cute Kids Dog Cat Toy Bin Box Baby Nursery Organizer Decorative Storage Bin for Shelves Easter Home Decor 13x9x5 Black
WILLITAT$8.7732 rev
WILLITAT Black Basket for Gifts Woven Gift Baskets Empty Cotton Rope Storage Bin for Organizing Cute Cat Dog Kids Toy Box Decorative Baby Nursery Closet Organizer Wicker Easter Basket with Handle
WILLITAT$13.2042 rev
Trending
90-day click momentumWILLITAT Small Basket for Gifts Empty Woven Cotton Rope Gift Basket Cute Kids Dog Cat Toy Bin Box Baby Nursery Organizer Decorative Storage Bin for Shelves Easter Home Decor 13x9x5 Black
WILLITAT$8.774.9★
StorageWorks Wicker Basket with Handle Wicker Storage Baskets for Organizing Decorative Storage Baskets for Shelves Paper Rope Black 2-Pack
StorageWorks$35.284.7★
UBBCARE 4 Pack Wicker Basket 13.4L8.3H7.1W inch Woven Paper Rope Storage Baskets for shelves Foldable Rectangular Storage Baskets with Handle Storage Basket for Organizing Black
UBBCARE$41.184.4★
CubesLand Toilet Tank Paper Storage Basket Bathroom Counter Baskets for Organizing Scalloped Decor Basket for Home Living Room Nursery Wicker Bathroom Shelves Organization&Decorative Tray Black
CubesLand$18.894.9★
Foldable Fabric Storage Basket for Shelves Linen Decorative Storage Bin with Wooden Handles Small Organizer Cube for Closet Rectangle Canvas Box for Organizing Decor 15x10.6x6 Inches (Blcak)
Tihaolity$13.904.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.Peak months: Feb, Oct · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Premium quality”
“Fits well in tight spaces”
“This basket is sturdy”
“As described”
“Great for storage”
“very affordable”
“Sturdy and durable”
“Color is pretty”
“Perfect for gifts”
“Easy to use”
What buyers complain about
“Small”
“Flimsy”
“Fall apart”
“Cheap”
“lose their shape”
“I did not order grey”
“The item description saying they're made of thick sturdy cardboard is just a straight up lie”
“They had a faint odor that went away afrer a day or two”
“The material is cheap”
“The material was thick”