best protein shakes for weight gain
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Great$59.69avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,209.5avg incumbent reviews — the moat a new listing must climb
Price range
Good$23.24–$174.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$265K$265K/yr · 110K searches
Growth
Bad-40.1%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
29
Top-5 brand share
100%
Open market
0%
- Duocal72%
- NESTLE NUTRITIONAL15%
- Medtrition5%
- Beneprotein4%
- Naturade3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Duocal Nutricia High Calorie Super Soluble Powder - Support Supplement - Energy with Dual Source of Carbohydrate & Fat - Dairy-Free - Unflavored 14.1 oz (Case of 1)
Duocal$32.624.4★1,135 rev
NESTLE NUTRITIONAL RESOURCE BENEPROTEIN Instant Protein Powder Unflavored - 8 Ounce QTY:1
NESTLE NUTRITIONAL$23.984.5★321 rev
Duocal Nutricia High Calorie Super Soluble Powder - Support Supplement - Energy with Dual Source of Carbohydrate & Fat - Dairy-Free - Unflavored 14.1 oz (Case of 6)
Duocal$174.024.4★1,135 rev
Gelatein Plus Cherry: 20 grams of protein. Ideal for clear liquid diets swallowing difficulties dialysis and oncology. Great pre or post-workout snack. (12 pack)
Medtrition$39.254.2★625 rev
Beneprotein Instant Protein Powder Unflavored 0.25 Ounce Packets Pack of 75
Beneprotein$65.014.5★569 rev
Newest
by launch dateGelatein Plus Cherry: 20 grams of protein. Ideal for clear liquid diets swallowing difficulties dialysis and oncology. Great pre or post-workout snack. (12 pack)
Medtrition$39.25625 rev
NESTLE NUTRITIONAL RESOURCE BENEPROTEIN Instant Protein Powder Unflavored - 8 Ounce QTY:1
NESTLE NUTRITIONAL$23.98321 rev
Duocal Nutricia High Calorie Super Soluble Powder - Support Supplement - Energy with Dual Source of Carbohydrate & Fat - Dairy-Free - Unflavored 14.1 oz (Case of 6)
Duocal$174.021,135 rev
Beneprotein Instant Protein Powder Unflavored 0.25 Ounce Packets Pack of 75
Beneprotein$65.01569 rev
Duocal Nutricia High Calorie Super Soluble Powder - Support Supplement - Energy with Dual Source of Carbohydrate & Fat - Dairy-Free - Unflavored 14.1 oz (Case of 1)
Duocal$32.621,135 rev
Trending
90-day click momentumDuocal Nutricia High Calorie Super Soluble Powder - Support Supplement - Energy with Dual Source of Carbohydrate & Fat - Dairy-Free - Unflavored 14.1 oz (Case of 6)
Duocal$174.024.4★
Duocal Nutricia High Calorie Super Soluble Powder - Support Supplement - Energy with Dual Source of Carbohydrate & Fat - Dairy-Free - Unflavored 14.1 oz (Case of 1)
Duocal$32.624.4★
NESTLE NUTRITIONAL RESOURCE BENEPROTEIN Instant Protein Powder Unflavored - 8 Ounce QTY:1
NESTLE NUTRITIONAL$23.984.5★
Naturade Weight Gain Nutrition Drink Mix for Healthy Weight Support Balanced Calories with Protein Vitamins & Minerals Vanilla - 20.3 oz
Naturade$23.244.2★
Beneprotein Instant Protein Powder Unflavored 0.25 Ounce Packets Pack of 75
Beneprotein$65.014.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -40.1% search growth over the last 90 days.Peak months: Jan, Feb, Sep, Oct · busiest ÷ quietest = 9.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Tasty and smooth”
“Great Protein Powder Supplement”
“Great Product”
“great flavor”
“The powder dissolved easily in liquids”
“It works as advertised”
“Good size for cost”
“Easy to swallow”
“Tasty and smooth”
“Really works”
What buyers complain about
“had an odd aftertaste”
“Too expensive for zero results”
“flavors were very artificial”
“To sweet”
“I wish it wasnt so difficult to make truly flavorless calorie supplements”
“Lumpy consistency”
“hard to mix”
“Weight on”
“not effective at all”
“give me bad feelings all day”