beauty counter sunscreen
Launch itA $2.8M/yr market growing +173.0% this quarter with returns at 0.8% — clears our launch bar.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Growth
Incredible+173.0%90-day search growth — must beat 0% to launch
Market size
Incredible$2.8M$2.8M/yr · 810K searches
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Great$19.46avg listing price — sweet spot $15–$100
Price range
Great$9.70–$42.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,926.69avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
587
Top-5 brand share
100%
Open market
0%
- Babo Botanicals65%
- THINK27%
- Badger8%
- Thinkbaby1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Babo Botanicals Sheer Mineral Sunscreen Lotion SPF 50 with 100% Mineral Active Ingredients for Babies Kids or Extra Sensitive Skin Lightweight Water Resistant & Fragrance Free Multicolor Unscented 3 Fl Oz
Babo Botanicals$17.784.4★1,973 rev
Babo Botanicals Sensitive Baby Mineral Sunscreen Lotion SPF50 - Natural Zinc Oxide - Face & Body - Fragrance-Free - Water-Resistant - EWG Verified - Vegan - Extra Sensitive Skin - For Babies & Kids
Babo Botanicals$17.844.7★4,322 rev
Babo Botanicals Sheer Zinc Continuous Sunscreen Spray SPF30 - Natural Zinc Oxide - Extra Sensitive Skin - Water Resistant - Vegan - Fragrance-Free - Air-Powered Spray - For all ages
Babo Botanicals$16.784.2★6,436 rev
Thinkkids SPF 50+ Mineral Sunscreen 6 Fl Oz Safe Natural Baby Mineral Sunscreen for Children - Water Resistant Sun Cream Broad Spectrum UVA/UVB Sun Protection Reef Safe
THINK$18.244.6★6,734 rev
Babo Botanicals Sunscreen Unscented SPF30 3 Fl Oz
Babo Botanicals$17.214.6★2,998 rev
Newest
by launch date
Thinkkids Brush-On Sun Shield Powder Sunscreen 0.16 oz Broad-Spectrum UVA/UVB Face & Body SPF 30 Sunscreen with Minerals Non-Nano Zinc Oxide 24.5% Vitamin E & Ceramides For Kids & Babies
THINK$23.7766 rev
Babo Botanicals Hydrating Milk Mineral Sunscreen SPF 30 with Dewy Finish Lightweight Zinc Oxide Daily Face Sunscreen for Sensitive Skin EWG Verified Broad Spectrum UVA/UVB Protection
Babo Botanicals$22.2658 rev
Thinkkids SPF 30 Mineral Sunscreen for Kids Clear Zinc Oxide 6 fl oz Natural Vegan Reef Safe Water Resistant Broad Spectrum UVA/UVB Sun Protection
THINK$19.4349 rev
Badger Reef Safe Mineral Sunscreen SPF 50 98% Organic with Zinc Oxide Non Toxic Water Resistant Unscented & Hypoallergenic Broad - Spectrum For Adventure & Sport 2.9 fl oz
Badger$18.062,487 rev
Babo Botanicals Swim & Sport Mineral Sunscreen Spray SPF 30 - Natural Zinc Oxide - Face & Body - For all ages - Dermatologist Tested - Cruelty-Free - Fragrance-Free - Water Resistant
Babo Botanicals$20.67205 rev
Trending
90-day click momentumThinkkids Brush-On Sun Shield Powder Sunscreen 0.16 oz Broad-Spectrum UVA/UVB Face & Body SPF 30 Sunscreen with Minerals Non-Nano Zinc Oxide 24.5% Vitamin E & Ceramides For Kids & Babies
THINK$23.774.6★
Babo Botanicals Hydrating Milk Mineral Sunscreen SPF 30 with Dewy Finish Lightweight Zinc Oxide Daily Face Sunscreen for Sensitive Skin EWG Verified Broad Spectrum UVA/UVB Protection
Babo Botanicals$22.264.3★
Thinksport Kids Sunscreen Spray SPF 50 All Sheer Mineral Sunscreen 6 Fl Oz Water Resistant Baby & Toddler Natural Zinc Oxide UVA/UVB Protection
THINK$17.724.0★
Badger Kids Mineral Sunscreen Cream SPF 40 98% Organic Ingredients Zinc Oxide Sunscreen for Kids Face & Body Water Resistant Reef Friendly Hawaii Approved Sunblock 2.9 fl oz 2-Pack
Badger$32.624.7★
Thinkkids Safe Mineral Sunscreen SPF 50+ 3 Fl Oz Natural Water Resistant Reef Safe Sunscreen for Children Broad Spectrum UVA/UVB Sun Screen
THINK$11.924.6★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +173.0% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 13.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Definitely a solid product that I'm happy to keep using”
“effective sun protection”
“easy to apply”
“no weird smell”
“It applies smoothly”
“Great for sensitive skin”
“it feels smooth”
“Good moisturizer”
“does not have weird chemicals”
“Non-irritating; works very well”
What buyers complain about
“Allergic reaction”
“smells like fish”
“Too thick”
“there is no color”
“Too difficult to squeeze out”
“A little expensive”
“Small tube”
“Doesnt work”
“White residue”
“Bad skin reaction”