bear blanket
Skip itSoft demand (-27.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.55avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great$9.03–$108.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Returns
Good2.5%return rate — above 6% kills the launch gate
Review moat
Okay1,679.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$70K$70K/yr · 218K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.6%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
47 rising
Sellers
53
Top-5 brand share
49%
Open market
48%
- Little Jump17%
- LifeTree16%
- SmoothNovelty7%
- HomeyHues5%
- Catalonia4%
- Sushing3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 66 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Little Jump 2 Layers Muslin Cotton Baby Blankets - Teddy Bear Toddler Quilt Crib Blanket - 47x 47Gender Neutral Crib Blanket for Baby Boys and Girls (Teddy Bears)
Little Jump$21.974.9★268 rev
Little Jump Baby Blankets Minky Blankets for Unisex Boys Girls Soft Fluffy Crib Blankets with Muslin Cotton Front and Dotted Fleece Backing Teddy Bear Receiving Blanket for Newborn Infants
Little Jump$16.134.8★165 rev
SmoothNovelty Brown Bear Blanket Fuzzythrow Blanket Cute Cozy Lightweight Throw for Bed Sofa Couch Chair Soft Home Decorations for Nursery Crib Girls 30 x 40 Inch
SmoothNovelty$19.084.6★64 rev
LifeTree Muslin Swaddle Blankets Baby Swaddling Wrap Nursery Blanket Unisex Soft 70% Viscose from Bamboo and 30% Cotton Large 47 x 47 inches Bear & Checkered Swaddle Blanket
LifeTree$25.834.9★872 rev
Baby Blanket 40x40 Inches Muslin Cotton and Minky Dotted Double Layer Soft Receiving Blanket for Newborn Toddler Brown Bear
HomeyHues$15.954.7★162 rev
Newest
by launch date
CIVARUA KIDS Bear Minky Baby Blanket Ultra Soft Cozy Nursery Blanket for Unisex Boys Girls Fluffy Toddler Infant Newborn Warm Nursery Bed Blankets for Crib Stroller or Carseat 3040 Beige
CIVARUA KIDS$13.361,105 rev
BOPRIO Baby Blankets for Unisex Boys Girls Super Soft Nursery Minky Blankets with Baby Bear Design and Dotted Fleece Backing Printed Bed Throws Newborn
BOPRIO$14.28308 rev
DEMCEAR Rustic Cabin Throw Blanket Wildlife Hunting Bear and Deer Plaid Patchwork Lodge Blankets Soft Cozy Flannel Fleece for Living Room Bedroom Couch Sofa Bed Camping 50x60 Inch
DEMCEAR$22.7012 rev
Organic Baby Blanket Flounce Edge Large 50x43 Teddy Bear 100% Muslin Cotton Soft Breathable Toddler Quilt Crib Blankets Gender Neutral for Baby Boys and Girls Bassinet Bed Stroller & Snuggling
Knirose$22.46532 rev
Cute Bear Throw Blanket Gifts for Kids Girls Brown Bear Theme Flannel Blankets for Travel Camping Sofa Living Room Decor Fuzzy Warm Soft for Women Men Adults 50x60 in
Guicvk$25.983 rev
Trending
90-day click momentumBOPRIO Baby Blankets for Unisex Boys Girls Super Soft Nursery Minky Blankets with Baby Bear Design and Dotted Fleece Backing Printed Bed Throws Newborn
BOPRIO$14.284.8★
Warmstorey Mama Bear Hoodie Blanket Mama Bear Gifts For Mom Pink Blanket Hoodie Gift From Husband - Mothers Day Gift From Daughter Son - Wife Birthday Gifts Gifts For Wife Women
Warmstorey$54.254.6★
KeaBabies 3-Pack Organic Baby Swaddles for Newborns (Bumble Bear 0-3M)
KeaBabies$25.224.5★
Kanuyee Bear Throw Blanket Cute Blanket Gift for Bear Lover Decorative Blankets for Sofa Couch Bed Bear-02 5060 inches Bear-02
Kanuyee$22.455.0★
Organic Baby Blanket Flounce Edge Large 50x43 Teddy Bear 100% Muslin Cotton Soft Breathable Toddler Quilt Crib Blankets Gender Neutral for Baby Boys and Girls Bassinet Bed Stroller & Snuggling
Knirose$22.464.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.6% search growth over the last 90 days.Peak months: Apr, Dec · busiest ÷ quietest = 5.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The material is incredibly soft”
“Amazing quality”
“As advertised”
“Its adorable and the perfect size”
“Very comfy”
“warm for all of us over the cooler months”
“The print was so cute”
“perfect thickness”
“Great value”
“great gift if need to gift”
What buyers complain about
“Not as thick as appeared online”
“The blanket itself is larger than expected and cozy”
“Smells weird”
“Materials junk”
“feels very cheap”
“Not as shown in picture”
“Not soft at all”
“Colors darker”
“Weird texture and has to be drip dried or low heat”
“its just not as soft as some other muslin blankets”