battery operated night lights
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but soft demand (-10.6% this quarter) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 6% kills the launch gate
Avg price
Good$13.94avg listing price — sweet spot $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Good$5.56–$27.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$108K$108K/yr · 163K searches
Review moat
Bad5,458.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
34 falling
Sellers
50
Top-5 brand share
48%
Open market
47%
- Lyridz14%
- Kintion13%
- GOODEA9%
- AUVON8%
- STAR-SPANGLED5%
- Guankai5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 44 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kintion Portable Night Light Dimmable 8 Color Lighting 1800mAh Battery Rechargeable Small LED Lamp for Nursery Baby Kids and Adults(1pcs)
Kintion$10.584.5★2,232 rev
Lyridz Rechargeable Battery Night Light with Motion Sensor Portable Mini Warm White LED Stick-on Closet Light Adjustable Brightness for Bathroom Bedroom Kitchen Cabinet Stairs Hallway 2-Pack
Lyridz$16.174.5★4,585 rev
AUVON Rechargeable Battery Night Light Mini with Motion Sensor Warm White LED Stick-On Closet Light with Dusk to Dawn Sensor Adjustable Brightness for Wall Stairs Hallway Cabinet (2 Pack)
AUVON$16.724.7★10,604 rev
Rechargeable Battery Night Light with Motion Sensor Wireless Magnetic & Dimmable Stair Light Portable Mini 3000K Warm White Stick-on Indoor Night Light for Bathroom Hallway Toilet Bedroom Stair
GOODEA$9.594.5★351 rev
Guankai 8 Pack Motion Sensor Stair Light for Indoor Battery Operated Closet Lights Wireless Stick on Anywhere Hallway Lamp Portable Led Night Lamps for Bedroom Under Cabinet Kitchen
Guankai$19.544.2★2,327 rev
Newest
by launch date
EZVALO Rechargeable Motion Sensor Night Lights 2 Pack Magnetic Stick-On LED Lights with 3 Color Temperatures Adjustable & Memory Cordless Night Light for Closet Bedroom Hallway Stairs Bathroom
EZVALO$15.7279 rev
GOODEA Rechargeable Motion Sensor Night Lights for Stairs Magnetic Stair Lights Indoor Warm Dimmable Night Light for Hallway Bathroom Bedroom Closet(4 Pack)
GOODEA$16.85190 rev
Rechargeable Battery Night Light with Motion Sensor Wireless Magnetic & Dimmable Stair Light Portable Mini 3000K Warm White Stick-on Indoor Night Light for Bathroom Hallway Toilet Bedroom Stair
GOODEA$9.59351 rev
EZVALO Rechargeable Motion Sensor Night Light Magnetic Stick-On LED Light with 3 Color Temperatures Dimming & Memory Portable Cordless Light for Closet Bedroom Hallway Stairs Bathroom (1 Pack)
EZVALO$10.2279 rev
ZAPOGO 2 Pack Rechargeable Motion Sensor Stair Light for Indoor Warm White LED Night Light Wireless Stick on Anywhere Hallway Lamp Motion Activated Lamps for Step Cabinet Hallway Bathroom
ZAPOGO$7.0742 rev
Trending
90-day click momentumZAPOGO 2 Pack Rechargeable Motion Sensor Stair Light for Indoor Warm White LED Night Light Wireless Stick on Anywhere Hallway Lamp Motion Activated Lamps for Step Cabinet Hallway Bathroom
ZAPOGO$7.074.2★
EZVALO Rechargeable Motion Sensor Night Light Magnetic Stick-On LED Light with 3 Color Temperatures Dimming & Memory Portable Cordless Light for Closet Bedroom Hallway Stairs Bathroom (1 Pack)
EZVALO$10.224.4★
Babelio Pocket Glow White Noise Sound Machine - Upgraded 9 Color Night Lights 20 Non-Looping Sounds Timer & Memory Function Portable for Adults & Babies White
Babelio$17.874.5★
EZVALO Rechargeable Motion Sensor Night Lights 2 Pack Magnetic Stick-On LED Lights with 3 Color Temperatures Adjustable & Memory Cordless Night Light for Closet Bedroom Hallway Stairs Bathroom
EZVALO$15.724.4★
Rechargeable Battery Night Light with Motion Sensor Wireless Magnetic & Dimmable Stair Light Portable Mini 3000K Warm White Stick-on Indoor Night Light for Bathroom Hallway Toilet Bedroom Stair
GOODEA$9.594.5★
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -10.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Bright Light”
“Charge fast”
“Really good quality lights”
“Making life easier”
“Easy to mount”
“They are affordable”
“Motion sensor is great”
“Better than I expected”
“Amazing battery life”
“does the job well”
What buyers complain about
“Does not hold a charge”
“Batteries don't last long”
“Did not last”
“Does not stay bright”
“It never worked”
“Its a bit shorter than i expected”
“Bad quality”
“poor adhesion”
“Magnets suck”
“Not worth it, kinda cheap”