battery night light
Worth a lookShows no brand lock-in (top 5 brands take 55% of clicks), but soft demand (-13.2% this quarter) keeps it on the watch list.
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Good2.3%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.01avg listing price — sweet spot $15–$100
Price range
Good$6.94–$24.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$208K$208K/yr · 413K searches
Review moat
Bad7,506.28avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
38
Top-5 brand share
55%
Open market
41%
- Kintion25%
- Lyridz11%
- GOODEA9%
- AUVON6%
- Mr Beams4%
- CZSHCKJYXGS4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kintion Portable Night Light Dimmable 8 Color Lighting 1800mAh Battery Rechargeable Small LED Lamp for Nursery Baby Kids and Adults(1pcs)
Kintion$10.584.5★2,232 rev
Rechargeable Battery Night Light with Motion Sensor Wireless Magnetic & Dimmable Stair Light Portable Mini 3000K Warm White Stick-on Indoor Night Light for Bathroom Hallway Toilet Bedroom Stair
GOODEA$9.594.5★351 rev
Lyridz Rechargeable Battery Night Light with Motion Sensor Portable Mini Warm White LED Stick-on Closet Light Adjustable Brightness for Bathroom Bedroom Kitchen Cabinet Stairs Hallway 2-Pack
Lyridz$16.174.5★4,585 rev
AUVON Rechargeable Battery Night Light Mini with Motion Sensor Warm White LED Stick-On Closet Light with Dusk to Dawn Sensor Adjustable Brightness for Wall Stairs Hallway Cabinet (2 Pack)
AUVON$16.724.7★10,604 rev
CZSHCKJYXGS Battery Operated Light with Timer Adult Night Lights for Bedroom Mini Lamp for Lndoor Use in Bathroom Hallway Glass Decorative Warm Light Lamp (Warm Light)
CZSHCKJYXGS$8.764.2★244 rev
Newest
by launch date
GOODEA Rechargeable Motion Sensor Night Lights for Stairs Magnetic Stair Lights Indoor Warm Dimmable Night Light for Hallway Bathroom Bedroom Closet(4 Pack)
GOODEA$16.85190 rev
Rechargeable Battery Night Light with Motion Sensor Wireless Magnetic & Dimmable Stair Light Portable Mini 3000K Warm White Stick-on Indoor Night Light for Bathroom Hallway Toilet Bedroom Stair
GOODEA$9.59351 rev
Cravonel Portable Baby Night Light 3 Color Egg Lights for Nursery 2400mAh Small Rechargeable LED Lamp Dimmable Touch Nightlight for Newborn Kids Adults
Cravonel$9.82232 rev
JJ&RY Cool Lift Touch Lamps for Nightstand Cordless Warm Night Light for Baby Nursery/Sleep Aid Dimmable/2600K Amber/2000mAh Rechargeable Small Bedside Nightlight for Kids and Adults Bedroom
JJ&RY$14.78183 rev
Jaypurling Portable Baby Night Light 3 Colors Egg Light for Nursery Mini Bedside Table Lamp for Adults Touch Control & Eye Caring & Rechargeable Dimmable LED Lamp for Nursing Boy Girl Toddler
Jaypurling$6.95119 rev
Trending
90-day click momentumRechargeable Battery Night Light with Motion Sensor Wireless Magnetic & Dimmable Stair Light Portable Mini 3000K Warm White Stick-on Indoor Night Light for Bathroom Hallway Toilet Bedroom Stair
GOODEA$9.594.5★
GOODEA Rechargeable Motion Sensor Night Lights for Stairs Magnetic Stair Lights Indoor Warm Dimmable Night Light for Hallway Bathroom Bedroom Closet(4 Pack)
GOODEA$16.854.8★
Jaypurling Portable Baby Night Light 3 Colors Egg Light for Nursery Mini Bedside Table Lamp for Adults Touch Control & Eye Caring & Rechargeable Dimmable LED Lamp for Nursing Boy Girl Toddler
Jaypurling$6.954.3★
Cravonel Portable Baby Night Light 3 Color Egg Lights for Nursery 2400mAh Small Rechargeable LED Lamp Dimmable Touch Nightlight for Newborn Kids Adults
Cravonel$9.824.4★
JJ&RY Cool Lift Touch Lamps for Nightstand Cordless Warm Night Light for Baby Nursery/Sleep Aid Dimmable/2600K Amber/2000mAh Rechargeable Small Bedside Nightlight for Kids and Adults Bedroom
JJ&RY$14.784.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Bright Light”
“Charge fast”
“Excellent Product”
“Easy to remove”
“Easy to mount”
“Great Deal”
“Better than I expected”
“Battery lasts a long time”
“Great motion detection”
“Works great in my RV”
What buyers complain about
“DOES NOT HOLD A CHARGE”
“Broke within weeks”
“Batteries don't last long”
“Too bright”
“They are small in diameter”
“Stopped working”
“Quality control needs improvement”
“Magnets suck”
“Does not stick”
“Not worth it, kinda cheap”