bath tub for toddlers 1-3
Skip itSoft demand (-17.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.72avg listing price — sweet spot $15–$100
Price range
Incredible$14.96–$59.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.2%return rate — above 6% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,170avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$75K$75K/yr · 121K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
22
Top-5 brand share
87%
Open market
11%
- Fisher-Price71%
- Frida6%
- FunTankie4%
- Jollcma4%
- Bunwag3%
- MaxNova3%
- Open — no brand owns it (5 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fisher-Price Baby to Toddler Bath 4-in-1 Sling N Seat Tub with Removable Infant Support and 2 Toys Summer Blossoms
Fisher-Price$46.154.8★5,651 rev
Fisher-Price Baby to Toddler Bath 4-in-1 Sling N Seat Tub with Removable Infant Support and 2 Toys Pacific Pebble
Fisher-Price$46.744.8★5,651 rev
Fisher-Price 3-N-1 Grow with Baby Infant to Toddler Bath Tub with Supportive Sling
Fisher-Price$32.794.6★89 rev
Frida Baby 4-in-1 Grow-with-Me Baby Bathtub Baby Tub for Newborns to Toddler with Removable Bath Seat & Backrest for Bath Support in Tub
Frida$43.104.4★8,907 rev
Toddler Bath Tub for Shower Portable Baby Bathtub Foldable Kids Bathtub Portable Travel & Shower Ready Easy to Clean Sturdy & Thick Fits Ages 1-3
FunTankie$25.034.3★246 rev
Newest
by launch date
Orzbow Toddler Bathtub Collapsible Baby Bathtub with Non-Slip Base Portable Bath Tub for Kids Infant 12 Months+ Travel Easy to Clean Stable & Durable Space-Saving White
Orzbow$25.59155 rev
Toddler Bath Tub for Shower Portable Baby Bathtub Foldable Kids Bathtub Portable Travel & Shower Ready Easy to Clean Sturdy & Thick Fits Ages 1-3
FunTankie$25.03246 rev
Collapsible Baby Bathtub Toddler Bathtub with a Drain Plug Folded for Storage Without Assembly Suitable for Newborns to Toddlers Portable Bathtub for Outdoor Travel Green
Jollcma$29.35245 rev
Fisher-Price Baby to Toddler Bath 4-in-1 Sling N Seat Tub with Removable Infant Support and 2 Toys Summer Blossoms
Fisher-Price$46.155,651 rev
Fisher-Price 3-N-1 Grow with Baby Infant to Toddler Bath Tub with Supportive Sling
Fisher-Price$32.7989 rev
Trending
90-day click momentum
Baby Sun Hat 2-5 Years
MaxNova$14.964.8★
Fisher-Price 3-N-1 Grow with Baby Infant to Toddler Bath Tub with Supportive Sling
Fisher-Price$32.794.6★
Fisher-Price Baby to Toddler Bath 4-in-1 Sling N Seat Tub with Removable Infant Support and 2 Toys Summer Blossoms
Fisher-Price$46.154.8★
Collapsible Baby Bathtub Toddler Bathtub with a Drain Plug Folded for Storage Without Assembly Suitable for Newborns to Toddlers Portable Bathtub for Outdoor Travel Green
Jollcma$29.354.7★
Orzbow Toddler Bathtub Collapsible Baby Bathtub with Non-Slip Base Portable Bath Tub for Kids Infant 12 Months+ Travel Easy to Clean Stable & Durable Space-Saving White
Orzbow$25.594.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use and store”
“Great product true size”
“Excellent product”
“Keep Baby Clean”
“Nice and portable”
“Tub is highly durable”
“A lot of space”
“Good value for price”
“The tub is sturdy”
“comfortable”
What buyers complain about
“LEAKS BADLY”
“Not very durable”
“so it doesnt fit well”
“Hard to Dry”
“Low Quality for the Price”
“It's also a pain to clean”
“I did not get the cushion as pictured”
“water gets in there”
“the baby is not in a comfortable position”
“Waste of money”