bath cups
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.18avg listing price — sweet spot $15–$100
Review moat
Bad6,916avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$5.36–$17.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Market size
Bad$46K$46K/yr · 62K searches
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
37
Top-5 brand share
55%
Open market
40%
- The First Years19%
- Skip Hop18%
- Dr. Brown's7%
- Nuby6%
- Fajiabao5%
- Frida5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The First Years Stack & Count Stacking Cups - Colorful Baby Stacking Water Toys Set - Stackable Cups for Learning - Baby Bath Toys - Toddler Water Table Toys - 8 Count
The First Years$7.234.8★92,629 rev
Skip Hop Zoo Stack and Pour Buckets Rinse Cups Multi
Skip Hop$8.804.8★5,646 rev
Dr. Browns CleanUp Dino-Pour Baby Bath Rinse Cup Tear-Free Rinsing for Babies and Toddlers BPA Free
Dr. Brown's$5.924.8★3,664 rev
Nuby 5-Piece Splish Splash Stacking Cups Baby Bath Toy
Nuby$6.664.3★6,812 rev
Fajiabao Baby Bath Toys for Kids Ages 1-3 Toddler Bath Toys Mold Free for 2-4 Bathtub Sand Beach Pool Water Toys for 1+ Year Old Girl Gifts 5 PCS (Color Random)
Fajiabao$8.424.6★1,642 rev
Newest
by launch date
Mold Free Bath Toys | Easy Clean & Fun Baby Bath Toys for Kids Ages 1-3 | Watering Can Bath Cups Water Wheel Whale Bath Toy for Babies 12+ Months | Bathtub Pool Water Toys for 1+ Year Old Girl Gifts
EazierWizter$11.6532 rev
Frida Baby Stack + Pour Bath Tower Bath Toy Bath Toys for Toddlers Teaches Child to Grasp Stack & Scoop. Gross to Fine Motor Skills Hand Eye Coordination Sort by Size Count Pretend Play
Frida$9.8547 rev
Amazon Basics Mini Disposable Clear Plastic Cups 3oz 100 Count
Amazon Basics$5.36816 rev
Zeewoo Baby Bath Toys for Kids Ages 1-3 Toddler Bath Toys Mold Free Bathtub Toys for 12+ Months Pool Water Table Beach Sand Toys Stacking Cups Floating Boats for 1+ Years Old Girls Boys Gifts 11 PCS
Zeewoo$9.38249 rev
METAPRINT 100 Pack 3 oz Bathroom Cups Disposable Paper Cups with Rolled Rim Small Paper Mouthwash Cup for Guest Bathrooms Vanity & Office Use Mist blue
METAPRINT$6.68817 rev
Trending
90-day click momentumMold Free Bath Toys | Easy Clean & Fun Baby Bath Toys for Kids Ages 1-3 | Watering Can Bath Cups Water Wheel Whale Bath Toy for Babies 12+ Months | Bathtub Pool Water Toys for 1+ Year Old Girl Gifts
EazierWizter$11.654.8★
Frida Baby Stack + Pour Bath Tower Bath Toy Bath Toys for Toddlers Teaches Child to Grasp Stack & Scoop. Gross to Fine Motor Skills Hand Eye Coordination Sort by Size Count Pretend Play
Frida$9.854.6★
SIUQ 300 Pack 3 oz Paper Cups Disposable Bathroom Cups Small Mouthwash Cup Hot/Cold Beverage Drinking Cups Mini Paper Cups for Bathroom Birthday Party Travel Events Picnic BBQ (Daisy)
SIUQ$14.014.8★
METAPRINT 100 Pack 3 oz Bathroom Cups Disposable Paper Cups with Rolled Rim Small Paper Mouthwash Cup for Guest Bathrooms Vanity & Office Use Mist blue
METAPRINT$6.684.3★
mushie Pour and Play Bath Toy Set (Original) | Interactive Water Play for Babies 10+ Months
mushie$16.944.6★
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -16.8% search growth over the last 90 days.Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Lots of fun”
“Good quality cups”
“Exactly what I wanted”
“Excellent value”
“Great size”
“Easy peasy”
“Sturdy construction”
“The colors are perfect”
“Good durability”
“Easy Cleanup”
What buyers complain about
“Odd size”
“Poor quality”
“Hard to pour”
“Overpriced cup”
“so then I dont love using it when its dirty”
“Do not fit in standard dispense”
“Not leakproof”
“A little flimsy”
“Misrepresented”
“They suck will break”