babyganics shampoo and body wash
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Great$19.05avg listing price — sweet spot $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Growth
Good+57.9%90-day search growth — must beat 0% to launch
Price range
Good$5.53–$37.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$467K$467K/yr · 313K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,032.95avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
59
Top-5 brand share
100%
Open market
0%
- BabyGanics78%
- Babyganics13%
- Duoyeree5%
- JAN & JUL3%
- BLUE LIZARD2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Babyganics SPF 50 Mineral Sunscreen Lotion Sheer Blend UVA UVB Protection Octinoxate & Oxybenzone Free Water Resistant Fragrance Free 3 oz
BabyGanics$9.744.3★519 rev
Babyganics SPF 50 Baby Sunscreen Spray | UVA UVB Protection | Octinoxate & Oxybenzone Free | Water Resistant Unscented 6 Fl Oz (Pack of 2)
BabyGanics$18.894.5★5,234 rev
Babyganics SPF 50 Mineral Sunscreen Lotion Sheer Blend UVA UVB Protection Octinoxate & Oxybenzone Free Water Resistant Fragrance Free 8 oz
BabyGanics$19.863.9★203 rev
Babyganics Foaming Dish Soap Pump Bottle Fragrance Free 16oz 3 Pack
BabyGanics$14.824.8★10,033 rev
Babyganics SPF 50 Kids Mineral Sunscreen Roller Ball Totally Tropical | UVA UVB Protection | Octinoxate & Oxybenzone Free | Water Resistant | 2 Pack (3 ounce)
BabyGanics$20.654.6★989 rev
Newest
by launch date
Duoyeree UPF 50+ Baby Sun Protection Hat with Neck Flap Kids Infant Toddler Beach Hat for Boys Girls 2-5T
Duoyeree$10.9979 rev
Duoyeree UPF 50+ Baby Sun Protection Hat with Neck Flap Kids Infant Toddler Beach Hat for Boys Girls 2-5T
Duoyeree$10.4379 rev
Babyganics SPF 50 Mineral Sunscreen Lotion Sheer Blend UVA UVB Protection Octinoxate & Oxybenzone Free Water Resistant Fragrance Free 3 oz
BabyGanics$9.74519 rev
Babyganics SPF 50 Mineral Sunscreen Lotion Sheer Blend UVA UVB Protection Octinoxate & Oxybenzone Free Water Resistant Fragrance Free 8 oz
BabyGanics$19.86203 rev
Babyganics SPF 50 Kids Mineral Sunscreen Roller Ball Totally Tropical | UVA UVB Protection | Octinoxate & Oxybenzone Free | Water Resistant | 2 Pack (3 ounce)
BabyGanics$20.65989 rev
Trending
90-day click momentum
JAN & JUL Kids Quick Dry Beach Bucket Sun-Hat for Swimming (L: 2-5 Years Dinoland)
JAN & JUL$21.264.8★
Duoyeree UPF 50+ Baby Sun Protection Hat with Neck Flap Kids Infant Toddler Beach Hat for Boys Girls 2-5T
Duoyeree$10.994.5★
Duoyeree UPF 50+ Baby Sun Protection Hat with Neck Flap Kids Infant Toddler Beach Hat for Boys Girls 2-5T
Duoyeree$10.434.5★
Blue Lizard BABY Mineral Sunscreen with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection with Smart Cap Technology - Fragrance Free 5 oz. Tube
BLUE LIZARD$15.214.8★
Babyganics SPF 50 Mineral Sunscreen Lotion Sheer Blend UVA UVB Protection Octinoxate & Oxybenzone Free Water Resistant Fragrance Free 3 oz
BabyGanics$9.744.3★
Demand
Weekly Amazon search volume, last 36 weeks — +57.9% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Light scent”
“Best in the market”
“It cleans well”
“No eye irritation”
“Its gentle”
“Effective bug repellent”
“Easy to use”
“Great to wash baby bottles”
“has a very fresh clean sent”
“Gets the job done”
What buyers complain about
“it smells weird too”
“Bottle arrived leaking”
“The bottle was half full of watery liquid”
“Greasy, runs into eyes and makes everything sticky for days”
“I dont know if its the product or the insect that are starting to get immune from bug spray”
“Doesnt work”
“Garbage”
“Over priced”
“its difficult to put on”
“Even after shaking, the texture felt weird and uneven”